· Assess communication and technology in the global marketplace.

· Assess communication and technology in the global marketplace.

Assignment 5: Integrated Business Communication. Write a three to four (3-4) page paper that addresses the following:

· As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career.

· Discuss whether communication will become more complex, or less complex, and why.

· Address what role technology will play in the communication of thoughts and ideas.

· Discuss how the information gap between generations, cultures, income levels, and education can be resolved.

· Include a statement of your personal philosophy on the future of integrated business communication.

The format of the paper is to be as follows:

· Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, a Microsoft Word document.

· Use headers for each of the subjects being covered, followed by your response.

· In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.

The assignment will be graded using the following rubric:

Outcomes Assessed

· Assess communication and technology in the global marketplace.

· Use technology and information resources to research issues in business communications.

Points: 280

Assignment 5: Integrated Business Communication.

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Explain as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career.

Weight: 16%

Did not submit or incompletely explained as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career.

Partially completed the assignment or explain as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career.

Satisfactorily explained as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career.

Thoroughly explained as a future executive, what you think are the most important communication issues you will have to face as you embark upon your career.

1. Discuss whether communication will become more complex, or less complex, and why.

Weight: 16%

Did not submit or incompletely discussed whether communication will become more complex, or less complex, and why,

Partially answered whether communication will become more complex, or less complex, and why.

Satisfactorily answered whether communication will become more complex, or less complex, and why.

Thoroughly answered whether communication will become more complex, or less complex, and why.

1. Address what role technology will play in the communication of thoughts and ideas.

Weight: 16%

Did not complete the assignment or did not address what role technology will play in the communication of thoughts and ideas; omitted information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic.

Partially addressed what role technology will play in the communication of thoughts and ideas; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic.

Satisfactorily addressed what role technology will play in the communication of thoughts and ideas. Completed with 80-89% accuracy, thoroughness, and logic.

Thoroughly addressed what role technology will play in the communication of thoughts and ideas.

Completed with 90-100% accuracy, thoroughness, and logic.

1. Discuss how the information gap between generations, cultures, income levels, and education can be resolved.

Weight: 16%

Did not complete the assignment or did not discuss how the information gap between generations, cultures, income levels, and education can be resolved; omitted information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic.

Partially discussed how the information gap between generations, cultures, income levels, and education can be resolved; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic.

Satisfactorily discussed how the information gap between generations, cultures, income levels, and education can be resolved.

Completed with 80-89% accuracy, thoroughness, and logic.

Thoroughly discussed how the information gap between generations, cultures, income levels, and education can be resolved. Completed with 90-100% accuracy, thoroughness, and logic.

1. Include a statement of your personal philosophy on the future of integrated business communication.

Weight: 16%

Did not complete the assignment or did not include a statement of personal philosophy on the future of integrated business communication; omitted information and/or included irrelevant information. Completed with less than 70% accuracy, thoroughness, and logic.

Partially included a statement of personal philosophy on the future of integrated business communication; omitted some key information. Completed with 70-79% accuracy, thoroughness, and logic.

Sufficiently included a statement of personal philosophy on the future of integrated business communication. Completed with 80-89% accuracy, thoroughness, and logic.

Thoroughly included a statement of personal philosophy on the future of integrated business communication. Completed with 90-100% accuracy, thoroughness, and logic.

1. Clarity

Weight: 10%

Did not complete the assignment or explanations are unclear and not organized.

(Major issues)

Explanations generally unclear and not well organized.

(Many issues)

Explanations generally clear and/or organized. (Minor issues)

Explanations very clear and well organized.

(Added helpful details.)

1. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.

Weight: 10%

Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues)

Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues)

Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues)

Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage.