The publication of performance data for hospitals will bring the hospitals or health care providers under stringent scrutiny by the prospective customers or patients in this case. The typical stages of information search and alternative evaluation by the consumer will become easier and thus, the consumer decision-making process will be fast, hassle-free and free of personal bias. Rather than relying on word of mouth references, the customers will now have a first-hand data to base their decision of selecting a health care provider. This aspect of decision making by the customers will motivate the health care providers to improve their service and match the acceptable clinical standards if they want to remain competitive in the industry.
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