Posted on by Judy

1.. The key to market positioning is O having a multitude of products to market O having a well-defined promotional campaign defining the marketing mix variables O understanding the competition

Answer – Option (C) – Defining the marketing mix variables.
Explanation – Market positioning is an important aspect of creating effective target marketing along with market segmentation and market targeting that the marketers use to achieve success in the marketplace. Market positioning is defined as the process of developing positioning and marketing mix for each target segment. With the help of a clear, distinct and desirable understanding of what the product does in comparison to other products in the market, customers are able to take informed purchasing decisions.
 
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