Posted on by Judy

1. Today’s market place is considered to be a very competitive and dynamic environment. Explain what this means and give examples of this competitive dynamic. 2.List one externally managed IT resource a company may use and how it provides a strategic advantage. 3. Provide an example of two companies that have built an effective co-opetition. Briefly explain the benefit of the relationship. 4.Dell’s original business strategy was to only sell custom-built computer systems directly to customers. Dell now sells to major retail outlets such as Walmart and Best Buy. Which one of Porter’s generic strategies was Dell exhibiting when only selling directly to the customer? And which one of Porter’s generic strategies is Dell demonstrating today? Explain your answers.

1. The fact cannot be denied that today’s market place is considered to be a very competitive and dynamic environment because we see that in any field there are a lot of options and alternatives today and even the price range also varies from very low to high providing a basket of opportunities to the consumers. If we look at the mobile phone industry we will see that there are international organizations like Apple, Samsung, Google, etc. which possess huge competition among them to get hold of the market and again there are small players too which are affordable for everyone like Kyocera, Huawei, Coolpad, HTC, etc. The competition is very high because there is very less chance of error as the competition is more in number and also the quality does not vary a lot therefore innovative and unique ideas are the key.
2. Customer Relationship Management (CRM) is an externally managed IT resource that any company can use and the strategic advantage that it obtains from this is maintaining the customer database easily and conveniently and this provides a competitive advantage over its competitors.
3. Microsoft and Apple are two organizations who possess and effective competition in the industry and because of the competition the consumers are actually benefitted as they get the best product at a better price. The organizations will not provide any opportunity to its competitor because that will be a blunder in the business as there are lot of organizations who are actually waiting for such and organization. Competition improves service, this term is true and justified.
4. When dell was only selling directly to customers it was exhibiting the Focus Strategy in which they concentrated their focus only to a narrow section of the consumer base. Today the strategy of business has changed and they sell to major retail outlets such as Walmart and Best Buy and again the focus is on the marrow section of the consumer base therefore their Focus Strategy doe snot change instead their approach changes.
 
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