Each student must submit a written case analysis for each assigned case to be discussed during the semester. Details and assigned cases will be discussed during class.
The facts, evidence, and recommendations in your case analysis should be based only on the information provided in the case, rather than your knowledge of the company and its activities “in real life”. That is, for the purpose of this analysis, I am not interested in what a company actually did, how successful a particular decision turned out to be for a company, etc., as my intent here is to see how you evaluate and work through a particular challenge given the knowledge you develop in the course.
The case analysis should be no more than 3 pages, single or double-spaced. Your case analysis is due on Canvas by 4pm on the day the case is scheduled to be discussed in class. Note that case analyses submitted after this time will not be accepted.
For this week’s case, please focus only on answering the following questions in your written reply.
A. Begin with a brief SWOT analysis of the focal company (based on information provided in the case)
B. Identify the key problem/challenge faced by the company in the case.
C. Consider some of the key factors for Wikipedia’s Value, Profit and People Propositions
1. Identify 2-3 key factors that describe the value of the online encyclopedia offering to buyers: i.e. what motivates buyers to use either Wikipedia or Britannica.com?
2. For each factor identified, using the four actions framework, comment on whether Wikipedia has eliminated, reduced, raised and created vis-à-vis Britannica.com to pursue both differentiation and low cost.
D. Consider some of the key factors for Wikipedia’s Value, Profit and People Propositions
1. Identify 2-3 key factors that describe the business model and profit potential of the online encyclopedia offering: what are the respective sources of revenues and costs for Wikipedia and Britannica.com?
2. For each factor identified, using the four actions framework, comment on whether Wikipedia has eliminated, reduced, raised and created vis-à-vis Britannica.com to build a sustainable business model that is both differentiated and low cost
E. Consider some of the key factors for Wikipedia’s Value, Profit and People Propositions
1. Identify 2-3 key factors that describe what motivates the staff, corporate partners and volunteers of Wikipedia and Britannica.com to support their respective strategies and achieve their missions.
2. For each factor identified, using the four actions framework, comment on whether Wikipedia has eliminated, reduced, raised and created vis-à-vis Britannica.com to keep its people highly motivated at low cost
F. Based on these assessments in C. – E., comment on whether these factors create a ‘blue ocean’ aligned around both differentiation and low cost designed to break the value-cost trade-off to create new market space.
G. Provide 1-2 recommendations to Wikipedia for further enhancing their strategic alignment to further create a sustainable blue ocean strategy.
examples of items C-E above
C. Consider some of the key factors for Wikipedia’s Value, Profit and People Propositions
1. Identify 2-3 key factors that describe the value of the online encyclopedia offering to buyers: i.e. what motivates buyers to use either Wikipedia or Britannica.com?
2. For each factor identified, using the four actions framework, comment on whether Wikipedia has eliminated, reduced, raised and created vis-à-vis Britannica.com to pursue both differentiation and low cost.
For Example on Value to Buyers:
· Diversity of topics
· Raised
· While Britannica.com focused primarily on educationally important topics, Wikipedia has articles that range from topics of research to reference, news, and current affairs. Since anyone can create an article in Wikipedia, its content reflects the wide range of topics people care enough about to interact with other people online. This diversity is reflected in the 65,000 articles on Britannica.com versus the 9.2 million+ articles on Wikipedia.
D. Consider some of the key factors for Wikipedia’s Value, Profit and People Propositions
1. Identify 2-3 key factors that describe the business model and profit potential of the online encyclopedia offering: what are the respective sources of revenues and costs for Wikipedia and Britannica.com?
2. For each factor identified, using the four actions framework, comment on whether Wikipedia has eliminated, reduced, raised and created vis-à-vis Britannica.com to build a sustainable business model that is both differentiated and low cost
For Example on Business Model Profitability:
· Dedicated volunteers worldwide
· Created
· Significant cost savings at Wikipedia are made possible by their worldwide group of dedicated volunteers. Wikipedia staff serve as enablers to support the work of millions of volunteers who continually contribute to Wikipedia projects and articles. Even the development of the 5-year strategic plan (2010–2015) for the Wikimedia Foundation, Wikipedia’s parent organization, is open to volunteer contributions.
E. Consider some of the key factors for Wikipedia’s Value, Profit and People Propositions
1. Identify 2-3 key factors that describe what motivates the staff, corporate partners and volunteers of Wikipedia and Britannica.com to support their respective strategies and achieve their missions.
2. For each factor identified, using the four actions framework, comment on whether Wikipedia has eliminated, reduced, raised and created vis-à-vis Britannica.com to keep its people highly motivated at low cost
For Example on People:
· Technical barriers to contribution
· Eliminated
· By eliminating the technical barriers to create new articles and edit existing articles, Wikipedia enables even first-time users to easily experience the fun and interactive nature of the website.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
