Getting Started
Last week we examined the mission, vision, and culture of the organization. This week we move on to examining the internal and external environment in which the organization exists. According to Gurel & Tat (2017), conducting an external analysis of their competitive environment allows organizations to identify potential opportunities and threats for their business future. Meanwhile, internal analyses help them understand the resources and capabilities, which can represent either strengths or weakness.
Upon successful completion of the course material, you will be able to:
Analyze the internal and external environment of the organization.
Integrate virtuous business concepts into the analysis of the organizational environment.
Evidence critical thinking and analysis.
Demonstrate the ability to develop and express ideas in writing.
Resources
Background Information
Exhibit 3.1 Healthcare Strategic Planning Model
Instructions
In the textbook, Essentials of Strategic Planning in Healthcare, read:
Chapter 3 Fundamentals of Strategic Planning
Chapter 4 Strategic Planning and SWOT Analysis
Read the article SWOT Analysis: A Theoretical Review located at http://www.sosyalarastirmalar.com/cilt10/sayi51_pdf/6iksisat_kamu_isletme/gurel_emet.pdf
Review the Coastal Medical Center (CMC) Comprehensive Case study in the text.
Write a 3-4 page paper analyzing the internal and external environments of CMC. Your analysis should include:
Internal – organization culture, financial resources, access to capital markets, human resources, barriers to entry, quality, and value.
External – economic factors, regulatory environment, patient demographics, competitor profile.
What issues emerged as a result of your analysis? Give specific examples from the case study.
Identify what virtuous business concepts apply to the analysis.
Text book-Essentials of strategic planning in healthcare by jeffrey.p.harrison
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