2 assignments for Market Research and Financial Markets.

2 assignments for Market Research and Financial Markets.

Market Research FINAL project Task brief & rubrics

Task

BBA221 MARKETING RESEARCH

TASK BRIEF

Marketing Research Proposal

1. Select a company within a specific market, and a product category in a certain context (socioeconomic, cultural, political, etc.)
2. Problem formulation
3. Define the main problem statement within a given background, situation, etc.
4. Research Questions and Research Objectives of the marketing research
5. Target audience of the Marketing Research:
6. Market/segments
7. Population/clients
8. Stakeholders (suppliers, distributors, etc.)
9. Methodology
10. Research approach: quantitative, qualitative, sensitive variables, indicators, ratios (KPIs)
11. Secondary data: collection & analysis proposal (sources, participants, techniques)
12. Primary data: collection & analysis proposal (sources, participants, techniques) – sample criteria for sample definition
13. Statement of deliverables (expected research outcomes)

This is an Individual assignment.

This task is worth 60% of your overall grade for this subject.

The required word length is 2000 words.

The Report is required to be submitted in PDF format on Turnitin.

Deadline for Turnitin submission: 3rd March 17:00pm.

Rubrics

Exceptional

90-100

Good

80-89

Fair

70-79

Fail

<70

Objectives setting (40%)

Example descriptor:

Student is able to set precise objectives for the research, and carefully evaluate the nature of the problem, giving clear orientation on the purpose of the study.

Example descriptor:

Student is able to set objectives for the research, and evaluate the nature of the problem, giving a certain orientation on the purpose of the study.

Example descriptor:

Student is able to set ambiguous objectives for the research, and partially evaluate the nature of the problem, giving clear orientation on the purpose of the study.

Example descriptor:

Student is unable to set objectives for the research, and cannot evaluate the nature of the problem, without giving clear orientation on the purpose of the study.

Research

(20%)

The student clearly describes the company under study, and the product category chosen for the study.

The student describes the company under study, and the product category chosen for the study.

The student describes partially the company under study, and the product category chosen for the study.

The student does not any research nor clear proposal for a product category for the study

Communication

(X%)

Student communicates their ideas extremely clearly and concisely.

Student communicates their ideas clearly and concisely.

Student communicates their ideas with some clarity and concision.

Student fail to communicate their ideas clearly and concisely.