Analysis of UK beer Industry, its development and challenges faced since post-war period.
1. Trends in UK/Global beer industry post war since 1945. (Statistics, Uneven development?)
2. How the trade liberalisation Period affect the development of the industry? (Use a theory)
3. State policies if any
4. Use of case studies such as acquisition of SAB Miller by AB InBev to explain the market share
5. Global Value Chain of the company/industry and the strategies they followed for development.
Topics to include/Cover:
• World Economy,
• Convergence or Uneven Development,
• Trade Liberalisation (ex: Free trade policies accounted to 25% of total beer sales),
• How the advancement in technology helped in development (ex: Keg replaced bottled beer led to development of beer sale)
• Internationalisation and Acquisition (Ex: Intention of Ab InBev acquiring SAB Miller for increase of sales in uncontrolled regions)
• Transnational/Multinational firms and theories
• International Trade theory
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