4. Of these examples, the best illustration of the concept of “lateral marketing’ is: a. P&G developing a new flavor of breakfast cereal for kids: new Pomegranate- Marshmallow Dream Puffs b. Ford selling new cars in a new international market, like Cambodia c. Honda reducing costs by producing motorcycles in huge volumes d. Apple introducing the next generation i-Phone e. McDonalds selling French fry grease to lubricate farm equipment engines f. Philip Morris using cartoon characters to make smoking appeal to kids g. Unilever introducing a new feature, “shine 29”, in its hair care products