Objectives The objectives of this assignment are that you will be able to: Identify and clearly communicate the air cargo business model defined and implemented by Emirates SkyCargo. Identify and clearly describe Emirates SkyCargo global air cargo operations and passenger/freighter network. Assess and discuss how Emirates SkyCargo is responding to air cargo shippers requirements in terms of product/ services offered in the global air cargo market. Assess and explain how Emirates SkyCargo is capturing and delivering value from its global air cargo operations. Quantify and analyse the Business Performance
of Emirates SkyCargo business model in terms of annual freight tonne kilometres performed (FTKs), annual tonnage, and annual air cargo revenues for the past ten years. Task scope Explain the role of the air cargo mode in air cargo supply chains. Discuss the Emirates SkyCargo business model and how the airline is responding to global air cargo shippers logistics and supply chain requirements. Examine and describe the Emirates regional and long-haul passenger and freighter aircraft networks. Discuss the role played by dedicated freighter aircraft in the Emirates SkyCargo business model. Distinguish and explain the product/service offerings developed and implemented by Emirates SkyCargo in order to capture and deliver value from their participation in the global air cargo market. Analyse and explain the annual air cargo traffic volumes (tonnes/FTKs) and the financial importance (annual air cargo revenues) of air cargo for Emirates SkyCargo for the past ten years. Identify and discuss the factors that have either positively or negatively influenced Emirates SkyCargo annual air cargo volumes (FTKS/tonnage) and air cargo revenues over the past decade. Assessment Criteria To provide a comprehensive answer to the assessment brief, you will need to achieve the following, as a minimum. Display a comprehensive understanding of the topic. Report on the role of the international air cargo mode in supply chains. Identify and explain the business model and strategies (including products/services offerings, provision of cargo capacity and route network) defined by Emirates SkyCargo in response to air cargo shippers logistics/supply chain requirements. Analyse and explain the annual air cargo traffic volumes (tonnes/FTKs) and the financial importance (annual air cargo revenues) for Emirates SkyCargo and the factors that have either positively or negatively influenced Emirates SkyCargo annual air cargo volumes (FTKS/tonnage) and air cargo revenues over the past decade. Demonstrate a wide review of the literature (a minimum of two text books and two journal articles are required to be cited in the report) and include practical examples to support your answer to the question. Present information in a logical, systematic and integrated manner. Appropriately use the Harvard Reference Style Manual. Length of Assignment 2,500 words MAXIMUM Format A4 format, 1.5 line-spaced, in a 12-point font such as Times New Roman, Courier or Palatino. Wherever possible, you should use appropriate graphs, diagrams and figures to augment the text and these must be referred to and numbered in the text of your paper and the details of the source(s) included in the reference list in accordance with the Harvard Reference Style Manual requirements.
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