Posted on by Judy

8. Rory likes to study with her favorite country music station as “background noise”. The station’s sponsor this week is Milkland Fresh Cheeses. When Rory goes grocery shopping, on an impulse, she decides to buy Milkland cheddar cheese, but isn’t really sure why she prefers this brand. This is an example of: a. push marketing b. the central route to persuasion c. the vividness effect d. neuromarketing e. the peripheral route to persuasion f. non-compensatory processing g. spooky magic

the peripheral route to persuasion
This is the correct option.
When a customer buys any product on behalf of background music, physical attractiveness, or other surface level characteristics it is because of the peripheral route to persuasion.
 
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  1. 8. Rory likes to study with her favorite country music station as “background noise”. The station’s sponsor this week is Milkland Fresh Cheeses. When Rory goes grocery shopping, on an impulse, she decides to buy Milkland cheddar cheese, but isn’t really sure why she prefers this brand. This is an example of: a. push marketing b. the central route to persuasion c. the vividness effect d. neuromarketing e. the peripheral route to persuasion f. non-compensatory processing g. spooky magic
  2. imagine we have a study on the impact of wine and cheese on a diner’s satisfaction. We offer a white wine and a red wine. In addition, we offer cheddar cheese, swiss cheese and blue cheese. What is/are the independent variable(s)? What is/are the dependent variable(s)? What are the main effects? What are the interactions?
  3. What is the most significant difference between the roles of the peripheral and central nervous systems in shaping behavior? Why?
  4. How can choosing the wrong marketing channels impact a brand or company’s business? How should a brand go about choosing the proper marketing channels?