Marks and Spencer marketing analysis Company profile Marks and Spencer is an international retail store founded in 1884 with headquarters in the City of Westminster. The company has grown from a local store to a multinational corporation that has interests in energy, food, general merchandise and the banking sector. The firm has more than 852 stores in the United Kingdom and 400 stores internationally (Smithers, 2015). It is a successful company known to cater to the needs of its clients while rewarding their loyalty to the firm. Market trends A lot of external market trends have affected the…
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