Imagine that you work as a representative for the marketing department of your college or university and have segmented students into four different clusters, each representing one of the four functions. Develop a marketing strategy based on each of the four functions to motivate students to stay in school and complete their degrees (make sure that you utilize all four functions). 1. Utilitarian function 2. Ego-defensive function 3. Knowledge function 4. Value-expressive function
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