Conduct a critical brand analysis of APPLE Inc, underpinned by academic theories, models and industry insight, using: • Secondary data, tables, charts, and diagrams • At least 3 academic theories and models – applied specifically to this case • A selection of references to academic journals, books, trade press, and websites. You should attempt to arrive at your conclusions through investigating a selection of the following: • Academic literature • Corporate websites • Packaging, trade press, consumer press, online forums and product reviews • Point of Purchase • The product’s marketing communications • The media where the branded communications have…
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