Name of competitor
Type of business (brief description – to help clarify how the business will affect my market)
Location
Location in relation to where I plan to open
Products and/or Services (and prices) with brief description
Setting (for restaurants, for instance, how much space, how much seating, what type of décor, how things look in general in a greeting or serving area where customers will sit)
Observations – what the competitor does well, what seems to be lacking Document Structure Outline
The key to structuring documents is this:
Thesis paragraph (Essentially your primary conclusion)
New paragraph: Your strongest point to back up or support your thesis
New paragraph: Your second strongest point to back up or support your thesis
New paragraph: Your third strongest point to back up or support your thesis
Conclusion (Essentially a rewording of your thesis paragraph along with possibly mentioning what steps or developments come next for your topic). I uploaded the sources you should only works with these source because it is a continuation.
Source Memorandum
The proposed business is a European grocery store specialized in French product that will be located in New York city more precisely Manhattan. Base on my research Manhattan is a great place to open an European grocery store. According to the world population review Manhattan has an estimated population of 1.63 million people. On weekdays, the number of commuters pushes the Manhattan population to more than 3.9 million, or 170,000 people per square mile. Based on my experience working in the industry and research, American likes Europeans groceries such as cookies, bread, chocolate, yogurt candy and a lot more. Big chain grocery retail market such as wholefood and Morton Williams have a variety of European product and it sales tremendously well. The grocery will include delivery services and will be registered to NYAGS.
United States Census Bureau (web address: https://www.census.gov/retail/index.html)
The United States Census Bureau, the primary statistician for the U.S. Federal Statistical System found a decline in monthly sales within the retail and food industry is expected amid the COVID-19 pandemic. A decline of 0.5% was projected for February 2020. However, at the current level, sales in the industry are higher than the previous year. This source employed a survey to collect data, namely, the Advance Monthly Retail Trade and Food Services Survey. This survey has been conducted for several years and forms the basis for economic policy development by the U.S. Government. As such, it provides a reliable source of information on industry trends.
United States Census Bureau (web address: https://www.census.gov/quickfacts/NY)
The United States Census Bureau, the primary statistician for the U.S. Federal Statistical System found that as of July 2019, New York had a population of 18.84 million. According to their estimates, females account for slightly more than half (48.5%) of New York’s population. However the dominant race in Manhattan is white accounting (42.6%) of the population. As of July 2018, New York had 1.63 million households with a median income of $66,739.
Video Mining (web address: https://www.videomining.com/newsroom/press-releases/men-shop-grocery-stores-often-women-according-latest-videomining-megastudy)
Video Mining, a company that specializes in analyzing in-store behavior for consumer packaged goods, retailers, and manufacturers. The company has developed complex algorithms to capture data about the behaviors of consumers over the years. In its annual Grocery shopper Impact Mega Study, the company found that today, men shop as often as women. However, women spend more ($2.73) on average compared to men.
City of New York (web address: https://www1.nyc.gov/site/planning/zoning/districts-tools/fresh-food-stores.page)
New York City acknowledges the significance, value, and importance of grocery stores. The NYC Government runs the Food Retail Expansion to Support Health (FRESH) Program, which offers significant benefits to grocery stores. It provides zoning and financial benefits to grocery stores, including some tax exemptions.
U.S. Bureau of Labor Statistics (web address: https://www.bls.gov/opub/btn/volume-8/checking-out-productivity-in-grocery-stores.htm?view_full)
The U.S. Bureau of Labor Statistics is also a principal statistician of the U.S. Federal Statistical System. It is responsible for collecting labor economics data. The U.S. Bureau of Labor Statistics has found a general growth trend in sales recorded by the top 20 grocery stores in the United States. It has noted consolidation in the industry, which has created a difficult environment for small independent retailers.
Winsight Grocery Business (web address: https://www.winsightgrocerybusiness.com/article/consumer-grocery-trends)
Winsight Grocery Business is an information services company that focuses on B2B. the company has specialized in the food and beverage industry and provides significant insight on trends affecting the market. Winsight shows that fresh produce sales have jumped 33.9% as the COVID-19 pandemic worsens. Sales for fruits increased by more than one-quarter (27%) and vegetable sales increased by 41%.
https://www.businessinsider.com/online-grocery-delivery-service-new-york-city
In New York City, a city of 8.6 million people, it’s usually already tough enough to navigate the crowds to shop fresh product, packaged foods, and household essentials.
https://www.statista.com/statistics/916921/takeout-food-delivery-market-share-in-new-york-us/
This statistic shows the takeout food delivery market share in New York, United States, as of August 2017. In that year, Grubhub (Seamless) accounted for 85.9 percent of the food delivery market in New York. Approximately 53% of manhattan resident use delivery services for their groceries
The New York Association of Grocery Stores, NYAGS is a coalition of local New York City grocers fighting to stay alive as special interests and big chains continue to encroach on the businesses our families have maintained for decades. We have formed NYAGS, New York Association of Grocery Stores in order to stop the assault against grocery stores as well as the food service industry all over New York by the Mayor and other government officials. NYAGS will play a substantial role in being the lead advocacy group in redefining how the city treats our retail establishments throughout NYC. NYAGS will promote unity and financial stability to small business throughout NYC.
https://www1.nyc.gov/nycbusiness/description/retail-food-store-licenseall business throughout NYC.
Businesses that sell food or food products for off-site consumption need a Retail Food Store License. Businesses that sell hazardous foods such as milk, eggs, and meat need this license. This license is issued by the New York State Department of Agriculture and Markets. Each location needs a separate license. Businesses that only sell non-hazardous, pre-packaged foods do not need this license. Food service establishments, such as cafes and restaurants, do not need this license. Vending machines do not need this license.
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