Market Segmentation, Targeting, And Positioning
This chapter, we focus on market segmentation and market opportunities.
For this discussion, I want you to identify one of your OWN favorite example of marketing segmentation. DO NOT USE MY EXAMPLES OR YOUR CLASSMATE’S EXAMPLE.
Your discussion should include the following information:
- market segments that were developed for the brand
- method or bases for this market segmentation
3.what segment was selected for targeting
- what targeting method was used (differentiated or concentrated)
5.Do you think the marketing segmentation, targeting, positioning effective? Why?
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