Topic: Combatting the increase in racism towards Asians due to the Covid-19 pandemic
Description/Plan:
The rise of racism towards Asian communities has escalated dramatically as a result of COVID-19. Victims of racism have personally failed to report these assaults themselves, due to fear or shame, or a lack of knowledge of resources available. Creating an online portal for victims of assault to help them report crime, defend themselves, and find counselling materials or resources can act as a viable solution.
- Website (Functional)
- Hotlines (Police, Suicide/Mental Health)
- Abuse & Assault Resources
- Blog
- Self-Defense Classes & Workshops & Seminars
- How to Deal with Aggressive Behaviour/Interrogations
- Forums & Support Groups (people who running restaurant)
- Donation Function to Asian Communities
- E-events (Via Zoom) – hosting panel
- Mass web conference for thousands
- Mobile Application (Functional): Helena
- Mobile iterations of the website
- What it is needed and the purpose
- The reason behind mobile
- What platforms will you use? Google Play? App store?
- How will we advertise the app? Running ads? Content strategy?
- Time efficient
- Social Media Channels (Marketing)
- Twitter
- Political arena
- YouTube
- Linkedin *
- Content, niche keywords targeted, running ads, audience engagement
Using the platform as an educational resource and to create a movement. The platform should create a community using various hashtags
- #coronatruth
- # – an appropriate hashtag that victims can use to express how they’re feeling and share their stories
- Try and stem away from using corona in this hashtag equate we are trying to separate the virus and the Chinese identity from one another
- Facebook, instagram, and Twitter – are user-based
- Can probably link these platforms together
- But discuss the different features and how you will utilize them
- LinkedIn – sharing posts/using the created hashtags to discuss the racial biases in the job force in addition to sharing stories about the truth
- Live Marketing (Marketing)
- Events
- Sponsorship
- Influencer strategy with Asian leaders
- Can probably link these platforms together
https://globalnews.ca/news/6867379/coronavirus-asian-americans-racism-attacks/
Parts/Topics
- Intro
- Matthew
- Website
- Matthew
- Stephanie
- Mobile application
- Helena
- Social media channels
- Wenqing
- Ziyue
- Live marketing
- Fengyu
- Bingwei
- Helena
- Team Collaboration process
- Conclusion
-Helena
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