Amy’s Fashion Boutique
Section 1 – The business description, product description, customer story and mission statement
Section 1 focuses on the profile of your business. You will be required to describe in full detail the:
Business Description: You will be required to describe what your business will do, as well as why your business is unique. Your business description should touch on the target market, and the pricing of your products.
Product Description: Describe what your products/service will do, and provide a detailed reason as to why your product will fill a customer need.
Customer Story: Describe what a customer would experience purchasing their products from you. (write a story from the point of view from the customer). (FAKE Customer Story)
Your customer story should answer the following:
What sort of situation would your product or service be useful?
What would motivate a person to choose your product or service?
What benefits would the customer receive from using your product or service?
Mission statement: Your mission statement should include what your business will do for your customers, employees or owners. Furthermore, describe what difference you are trying to make in the world.
Mission statement
A company’s mission statement is your opportunity to define the company’s goals, ethics, culture, and norms for decision-making. The best mission statements define a company’s goals in at least three dimensions:
what the company does for its customers,
what it does for its employees
what it does for its owners.
EXAMPLES:
The “mission statement” of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.
Another example is of Nike’s “mission statement” –“To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete”
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