unit 1PART
1: Introduce yourself to your fellow students and instructor. Share
your college degree plans, briefly explaining what degree you are
pursuing, why, and how you think taking this course will assist you in
achieving your personal or professional goals in life. PART
2: Please affirm that you have read and will abide by the Universitys
Academic Integrity Violations (AIV) policy located in the course
announcements. In your response, please type the word affirm. You may
also ask any questions that may concern you or discuss challenges you
may face as a learner in your compliance with the Universitys AIV
policy.unit 2
Strategic planning often involves companies putting together mission statements, vision statements and/or company objectives.
Visit the website of your employer or another company you are familiar
with and discuss whether you believe they are adhering to their defined
mission, vision and/or objectives. Include your rationale. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 3In
what generational cohort do you belongMillennial, Gen X, Baby Boomer,
or Silent Generation? Discuss the way companies target your specific
generation. Use a specific company and their marketing tools. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 4Marketing
campaigns sometimes miss the mark. Nivea launched a campaign featuring
an African American male that went viral and the company was forced to
issue an apology. Fleet Laboratories was forced to do the same when an
ad campaign targeting different female segments offended women across
the board. Has a marketing campaign ever offended you or could it have
offended someone else on any level? Give a specific example. YouTube is a great source of advertisements. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 5Kotler describes the importance of packaging with a series
of packaging objectives identified on page 347 of your text. Select a product that you regularly use and
evaluate the packaging based upon the objectives Kotler defines.
Please include the name of the person or question to which
you are replying in the subject line. For example, “Tom’s response to
Susan’s comment.”UN IT 6
Think of a retailer you have done business with. How have they
integrated their channel system? It might be that of a traditional
retailer, e-commerce, m-commerce, to name a few.
In an attempt to create a more dynamic discussion, try to select a
retailer that your fellow students have not already brought forward. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 7
The
Marketing Memo on page 496 describes methods that determine how
integrated a companys IMC Program is relative to six parameters. These
parameters include coverage, contribution, commonality, complementarity,
versatility and cost. Analyze a company of your choice based upon these
parameters in evaluating their level of integration. Obviously, you
will not be able to analyze cost but discuss the other five. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 8
Class, What
is your opinion of this course? Did it meet your expectations? What are
some take-aways that you anticipate will help you in the future either
professionally and/or personally? What suggestions can you offer for improvement of this course for future students?
Case StudiesUnit I Case StudyCase
studies are an important learning strategy in business classes as they
provide an opportunity for you to analyze real-life events that have
occurred in business and industry. You will examine situations that
managers have dealt with in a variety of situations, applying
theoretical concepts from the textbook and researching supplemental
information that will aid you in responding to the questions. Typically,
this will chart the way for a managerial response involving changing
the business or corporate strategy.Deliverable for each case
study: Respond to each of the questions following the case studies in
the book using both theory as well as practical managerial thinking.
Support should include not only the textbook but supplemental sources as
well. The use of correctly formatted in-text citations and a minimum of
three sources that are no more than five years old are required (one of
which may be your textbook). Locate the reference page at the end of
your case study analysis. Length should be minimally 400 words.Case Study Options for Unit IEvaluate
Cisco on page 57 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate
Nike on page 29 of the textbook. Respond to each of the questions using
theory as well as practical managerial thought with a minimum of 400
words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate Microsoft on page 93 of the textbook. Respond to each of the questions using theory as well as practicalmanagerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctlyformatted in-text citations within your responses and a minimum of three sources included on the reference page.MBA 5501, Advanced Marketing2OREvaluate
Walmart on page 94 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit III Case StudyDeliverable
for each case study: Respond to each of the questions following your
chosen case study in the book using both theory as well as practical
managerial thinking. Support should include not only the textbook but
supplemental sources as well. The use of correctly formatted in-text
citations and a minimum of three sources that are no more than five
years old are required (one of which may be your textbook). Locate the
reference page at the end of your case study analysis. Length should be
minimally 400 words.Case Study Options for Unit IIIEvaluate
Disney on page 178 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate
IKEA on page 179 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate
Accenture on page 208 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate
GE on page 210 of the textbook. Respond to each of the questions using
theory as well as practical managerial thought with a minimum of 400
words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit V Case StudyDeliverable
for each case study: Respond to each of the questions following your
chosen case study in the book using both theory as well as practical
managerial thinking. Support should include not only the textbook but
supplemental sources as well. The use of correctly formatted in-text
citations and a minimum of three sources that are no more than five
years old are required (one of which may be your textbook). Locate the
reference page at the end of your case study analysis. Length should be
minimally 400 words.Case Study Options for Unit VEvaluate
Ritz Carlton on page 379 of the textbook. Respond to each of the
questions using theory as well as practical managerial thought with a
minimum of 400 words. In order to support your academic writing,
remember to use correctly formatted in-text citations within your
responses and a minimum of three sources included on the reference page.OREvaluate
MAYO Clinic on page 380 of the textbook. Respond to each of the
questions using theory as well as practical managerial thought with a
minimum of 400 words. In order to support your academic writing,
remember to use correctly formatted in-text citations within your
responses and a minimum of three sources included on the reference page.MBA 5501, Advanced Marketing3OREvaluate
eBay on page 411 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate
Southwest Airlines on page 412 of the textbook. Respond to each of the
questions using theory as well as practical managerial thought with a
minimum of 400 words. In order to support your academic writing,
remember to use correctly formatted in-text citations within your
responses and a minimum of three sources included on the reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit VII Case StudyDeliverable
for each case study: Respond to each of the questions following your
chosen case study in the book using both theory as well as practical
managerial thinking. Support should include not only the textbook but
supplemental sources as well. The use of correctly formatted in-text
citations and a minimum of three sources that are no more than five
years old are required (one of which may be your textbook). Locate the
reference page at the end of your case study analysis. Length should be
minimally 400 words.Unit VII Case StudyEvaluate
Gillette on page 532 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate
Red Bull on page 498 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate
Target on page 499 of the textbook. Respond to each of the questions
using theory as well as practical managerial thought with a minimum of
400 words. In order to support your academic writing, remember to use
correctly formatted in-text citations within your responses and a
minimum of three sources included on the reference page.OREvaluate
Research in Motion on page 592 of the textbook. Respond to each of the
questions using theory as well as practical managerial thought with a
minimum of 400 words. In order to support your academic writing,
remember to use correctly formatted in-text citations within your
responses and a minimum of three sources included on the reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit AssignmentsMarketing PlanThroughout this course you will compile a comprehensive marketing plan using one of the product scenarios below (noteyou will use the same scenario throughout the course).
Submissions will be completed in units II, IV, VI, and VIII which
together will comprise a full marketing plan. The general overview is as
follows:Unit II: Company Overview & Market ResearchOverview of CompanyMarket Research Strategies Analyzing Macro-environment-PEST AnalysisMBA 5501, Advanced Marketing4Unit IV: Situation Analysis Segmentation & Target Market Analysis Competitive Analysis SWOT AnalysisUnit VI: Marketing Strategy Product Strategies Place Strategies Pricing Strategies Promotional StrategiesUnit VIII: Global & Financial/Control Global Opportunities Financial Analysis Measurement/ControlScenarios to choose from (remember that you will select one and use it for all four submissions):1.
Caninantics is a start-up company that has created a new dog food
dispensing product that will open canned dog food, dump the food into
the dog bowl, and dispense the can. The company wants to start marketing
this product and subsequently branch into other canine accessories by
the end of this year.2. Twilight, a start-up company, has
contemplated an opportunity with the Baby Boomer generation entering the
retirement stage of their lives. As this generation has paved the way
for many new businesses over the years, Twilight believes there is yet
another opportunity to serve this generation. The service would be a
consulting service providing information for active seniors, 55-plus,
partial assistance, and full care. This service would involve not only
housing but also a host of information related to enjoying this period
of their lives. Twilight would like to build a profitable business model
that is able to serve these customers.3. IT Today is a start-up
company that is interested in providing technological assistance to the
average consumer that is interested in all the newest technological
gadgets (smartphone, tablet, laptops, printers) but does not necessarily
have the time or background to maintain their operation. IT Today would
like to provide 24/7 technological assistance as well as assistance in
networking. The company goal is to put together this business with the
end result of a profitable business model.4. Athletics Supreme is
a company that has been in business about 10 years selling a variety of
athletic equipment. They have observed the growing interest in
sportswear and would like to expand their product offering to include a
line of sportswear and possibly other related lines. Their goal is to
provide their customers with one-stop shopping opportunities, maintain
their brand identity, and still maintain a profit.5. Arimount is
a well-known beauty and grooming company that has been in the industry
for about 20 years. They would like to launch a new deodorant product.
The companys development and research department has created a new
chemical that will allow deodorants to work for up to five dayseven
after showering. The company is interested in increasing their overall
market share with the introduction of this innovative product.6.
Travel Today, a well-known travel agency that has been serving customers
for 25 years, has experienced a slow-down of business over the last
five years. They are of the belief that the internet has enabled
customers to plan and book their own vacations. Their business
development department has begun researching possible alternative new
product/service offerings with the idea of re-capturing some of their
lost customers.Unit II Scholarly ActivityUnit II Marketing Plan Assignment-Company Overview and Market Research Overview of Company Market Research Strategies Analyzing Macro-environment-PEST AnalysisThis
section of the marketing plan will include an introduction of the
company you have selected, allowing the reader to understand the
company, product/service, and any other pertinent details. Marketing
plans are compiled by companies that have incorporated a solid marketing
research strategy in order to better understand the industry,
competition, and customer. Explain the research strategies that will be
used by your company. Finally, analyze the macro environment using a
PEST analysis. This will lead to a better understanding of how changes
in the political/legal, economic, socio-cultural, and technological
environment will affect your company.MBA 5501, Advanced Marketing5Deliverable:
The format of this professional Marketing Plan is essay format with
subheadings using Microsoft Word. As this assignment is a comprehensive
plan, additional research and support should be included using a minimum
of 3 sources correctly formatted to APA standards on the Reference
page. In-text citations should also be used. The length for each
assignment submission is minimally 3 pages long double-spaced plus title
page and reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit IV Scholarly ActivityUnit IV Marketing Plan Assignment-Situation Analysis Segmentation & Target Market Analysis Competitive Analysis SWOT AnalysisThis
section will begin with an application of segmentation of the market of
your selected company. Think about behavioral, psychographic,
demographic, and geographic criteria that might help you in segmenting
the market. Once you have completed the segmentation, identify the
target market that your company will focus on including your rationale.
Its important for the marketing manager to understand the competitive
environment within the industry in which they operate. Compile a
detailed competitive analysis looking at the top 3 or 4 competitors and
differentiating each against your company. Finally, assemble and
thoroughly explain a SWOT Analysis with a minimum of three elements
under each area.Deliverable: The format of this professional
Marketing Plan is essay format with subheadings using Microsoft Word. As
this assignment is a comprehensive plan, additional research and
support should be included using a minimum of three sources correctly
formatted to APA standards on the reference page. In-text citations
should also be used. The length for each assignment submission is
minimally three pages long, double-spaced, plus title page and reference
page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit VI Scholarly ActivityUnit VI Marketing Plan Assignment-Marketing Strategy Product Strategies Place Strategies Pricing Strategies Promotional StrategiesThis
section of the Marketing Plan will assess the marketing strategies or
the controllables to include the entire marketing mix (4 Ps). Think
about the most effective strategies to use with an eye on the target
market. Include your rationale and research to support your position.
Additionally, you will include a discussion of whether the company has a
competitive advantage (or is better than its competitors) with respect
to each area. Note that you will discuss competitive advantage four
times and should be discussing each area separately.Product StrategiesExplain
the product characteristics including the product and/or service
qualities, warranties, service contracts, packaging, and branding
opportunities. Include rationale.Discuss whether the company has a competitive advantage with respect to product.Place StrategiesExplain
the entire channel of distribution from the manufacturer to the
consumer. Think about how the channel aligns with the overall logistics
and the location of the physical facility. Include rationale.Discuss whether the company has a competitive advantage with respect to place.Pricing StrategiesExplain
the pricing strategies and tactics to be used by your company. Research
the various combinations of strategies that could be used by the
company at different times. Include rationale.Discuss whether the company has a competitive advantage with respect to pricing.MBA 5501, Advanced Marketing6Promotional StrategiesExplain
the promotional mix to be used, thinking about personal selling,
advertising, sales promotion, internet marketing, and publicity. Think
about promotional mediums as well. Include rationale.Discuss whether the company has a competitive advantage with respect to promotion.Deliverable:
The format of this professional Marketing Plan is essay format with
subheadings using Microsoft Word. As this assignment is a comprehensive
plan, additional research and support should be included using a minimum
of three sources correctly formatted to APA standards on the reference
page. In-text citations should also be used. As the marketing strategy
is one of the most important areas of the marketing plan; the required
word count is minimallyfourpages long,double-spaced (plus title page and reference page), allowing for you to adequately discuss all four areas ofthe marketing mixInformation about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit VIII Scholarly ActivityUnit VIII Marketing Plan Assignment-Global and Financials/ControlGlobal OpportunitiesFinancial AnalysisMeasurement/ControlThis
section of the marketing plan will review potential global
opportunities including the how, when, and where to take advantage of
these opportunities. The financial analysis will discuss budgeting
considerations, projected sales/profit patterns, and a break-even
analysis. Finally, measurement/control should identify how you will
measure the success of your marketing plan and marketing program. The
key here is to include measurable goals.Deliverable: The format
of this professional Marketing Plan is essay format subheadings using
Microsoft Word. As this assignment is a comprehensive plan, additional
research and support should be included using a minimum of three sources
correctly formatted to APA standards on the Reference page. In-text
citations should also be used. The length for each assignment submission
is minimally three pages long, double-spaced, plus title page and
reference page.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.unit 1PART
1: Introduce yourself to your fellow students and instructor. Share
your college degree plans, briefly explaining what degree you are
pursuing, why, and how you think taking this course will assist you in
achieving your personal or professional goals in life.Strategic planning often involves companies putting together mission statements, vision statements and/or company objectives.
Visit the website of your employer or another company you are familiar
with and discuss whether you believe they are adhering to their defined
mission, vision and/or objectives. Include your rationale. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 3In
what generational cohort do you belongMillennial, Gen X, Baby Boomer,
or Silent Generation? Discuss the way companies target your specific
generation. Use a specific company and their marketing tools. Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 4Kotler describes the importance of packaging with a series
of packaging objectives identified on page 347 of your text. Select a product that you regularly use and
evaluate the packaging based upon the objectives Kotler defines.Please include the name of the person or question to which
you are replying in the subject line. For example, “Tom’s response to
Susan’s comment.”UN IT 6Think of a retailer you have done business with. How have they
integrated their channel system? It might be that of a traditional
retailer, e-commerce, m-commerce, to name a few.
In an attempt to create a more dynamic discussion, try to select a
retailer that your fellow students have not already brought forward.Please
include the name of the person or question to which you are replying in
the subject line. For example, “Tom’s response to Susan’s comment.”UNIT 7
The
Marketing Memo on page 496 describes methods that determine how
integrated a companys IMC Program is relative to six parameters.
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