Company Background
Two minds technology manages and runs the biggest platform for engineers in the world. The company is running various programs and Apps for engaging with the users. The Apps by the company are most download engineering apps in the world.
Two minds connect and partners with various companies and colleges in the education space providing the education material to the students. It also has a forum which hosts primarily user generated content. Millions of users visit the platform every year to download, read and interact with fellow users on the content.
The company is experimenting with the skill development of the users with various programs and now also targeting users other than engineers to explore, read and interact with other users on the platform.
The company is engaged with various international colleges to attract the right potential candidates for them. Promoting study abroad at various destinations is the key activity of the company. Usually it is with the digital campaigns by the colleges given to the company to attract/generate leads and connect to potential students who want to study abroad. However, targeting & lead generation is getting difficult due to limited audience reach, hyper competition by other players, low advertising rates and so on. The company is losing advertisers, partners to various other websites & companies. Two minds is looking at the IT based creative solutions which will help the company reach the right audiences, connect with them and help them chose a college to study abroad.
The company is thinking how it can use IT to help company reach a wide variety of Audience? What is the solution or the growth hack which will help the company reach the large number of people at one go. The company is thinking a scalable solution which can deployed in various countries at one go.
The possible solutions company is thinking are use of Chatbot for the immediate chat, for the RSS feeds for new sites, bloggers, Automated free alerts on the desktop through a widget or a chrome web App. There could be other possible solutions which company can develop and deploy and project team needs to work in this regard and suggest possible solutions.
The project is business processing re-engineering project where students will look at different approaches/strategies to attract more customers.The deliverables of the project include the following.
• Do a detailed analysis of what the company is doing now (AS-IS business process modelling) and recommend ways to improve it.• Do a gap analysis of what’s missing on the strategy and what could be included or developed.• Get global trends, research more on colleges in USA, UK and Australia and IT solutions these colleges deploy to connect to students.• Analyze, research and propose the possible solutions which can be developed for the company• Do an impact evaluation on the business upon deployment of various suggested software or methods.
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