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QUESTION 1Define Marketing?QUESTION 2Define what an exchange is and list the five conditions of an exchange?QUESTION 3List and define the Four Marketing Management Philosophies?QUESTION 4What is a Marketing Plan and what is the purpose of a marketing plan?QUESTION 5List and define the four elements of the marketing mix “Four Ps.”QUESTION 6Explain what the two types of products are and provide an example of eachQUESTION 7List the seven steps in the New Product Development Process.QUESTION 8Discuss briefly the four major stages of the Product Life Cylce.QUESTION 9Explain what Supply Chain and Supply Chain Management are.QUESTION 10Discuss the Benefits of Supply Chain Management.QUESTION 11What are the two channel intermediaries and briefly discuss the most prominent difference separating the two channel intermediaries.QUESTION 12List the three types of Channel Relationships.QUESTION 13List and explain what the Four Tasks of Promotion are.QUESTION 14Briefly discuss the two types of Advertising and their purpose.QUESTION 15Explain what the Role of Public Relations is.
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