The arguments in favor of extending the Coke brand to the new cola drink are as follows:
1. Extending the Coke brand will bring a global appeal to the new drink and it will gain quick popularity and recognition.
2. Extending the Coke brand will increase the acceptability among the target audience.
3. The brand value of the Coke is very high, so it will help to establish the poisoning of the new cola drink among the consumers.
The arguments against extending the Coke brand to the new cola drink are as follows:
1. There is a scope of brand dilution of Coke, causing the weakening of the competitive positioning of the organization.
2. Negative or cold response towards the new cola drink will negatively harm the overall Coke brand.
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