The order of importance depends upon the kind on decision the company is taking. Normally, most of the relations are related to strategy and in such cases, the order of importance is as follows:
1. Customer: The customer is the core of any decision since he is the revenue provider. So, whenever a decision is being taken, the first thing to consider is its impact on the customers and will it benefit them. Any loss to the customer is an eventual loss to the company.
2. Associate: These are the people who run the company. Any decision is sure to affect them and if they are happy with the decision, the company will reun smoothly.
3. Employer: What is important for the employer is the bottomline or profits. This can easily be obtained if the above two categories are catered to properly. Thus, employer is usually in the last place as his benefit is dependant on the other two.
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