Posted on by Judy

41) You work as a marketer for an insurance company. As insurance is typically something consumers do not willingly want to purchase, you must create large scale marketing campaigns to promote your band. Which marketing management orientation does your company use: a) Selling concept b) Production concept c) Product concept d) Marketing concept e) Advertising concept

Ans A
Selling concept is one in which consumer is not willing to buy a product and it takes lot of lot of selling and promotion effort. So, sales team believe in building long term relationship. Example: Blood donation
 
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