DB5: Understanding Marketing Communications

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For this discussion investigate your industry’s advertising, public relations, or sales promotion areas.1. Research the major trends in your industry’s advertising, public relations, or sales promotion areas.2. Report the 3 major themes you see impacting the advertising, public relations, or sales promotion areas of your industry.5. Describe how the themes are similar or different from your course textbook readings.6. Provide 2-3 outside reputable references to support your comments.7. Offer useful suggestions or additions to 3 students’ original discussion posts.
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