Posted on by Judy

Digital advertising

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At home exercise:
Pick your favorite celebrity (Cristiano Ronaldo is my favorite celebrity)
Imagine they plan to market a home exercise video service
Pick one social platform you would use to promote the subscription
Research platforms here for background (Link here) – https://sproutsocial.com/insights/new-social-media…
Describe in one to two paragraphs why you believe the platform is right for your celebrity and your intended audience
Sample Solution

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  4. Psychological noise includes competing advertising messages or distracting thoughts that can affect the reception of the promotional message. Most consumers receive a lot of advertising messages every day. The clutter of competing business information constitutes a psychological noise. In order not to be disturbed, people subconsciously shift their attention to the information they are interested in or experienced and ignore information that is not of interest. Strategies that marketers can use to overcome psychological noise – Repeated exposure to an advertising message (principle of redundancy) – Purchase advertising replacement in professional media with less psychological noise. Advertising should be developed in such a way that it separates marketers’ advertisements from those of competitors. – Customizing messages via monitoring on digital technologies – Effective positioning and unique selling propositions – Encouraging the message recipient to provide feedback also improves the effective communication. – Ensure that a promotional message stands out and is received and decoded appropriately by the target audience. Do you agree with the post if yes why?