continue part 2 plus Executive Summary and you can add to other sections and fix the high lighted -10 pages
- -Executive Summary* (The summary is written after the entire paper is written. It is generally 1-2 pages. Follow APA convention, i.e., 1-inch margins, double-spaced throughout, use APA Level Headings so it is clear which section you are discussing.
An executive summary is a concise summary. It restates the paper’s purpose, highlights the report’s major points, and describes any results, conclusions, or recommendations from the report. An executive summary should be aimed at the intended audience, who wants to learn more about the main business report’s purpose.
- he Executive Summary should be well organized. Professional language should be used (no slang).
- Do not include an abstract, as abstracts have a different purpose and are written differently than Executive Summaries.
- -Introduction of Proposed Company or Established Company. Include an initial discussion about the industry, followed by a discussion on the proposed company or the new product.
- -Mission, Vision, Values, Code of Ethics of the proposed or established organization; Sustainability and corporate social responsibility considerations should be included.
- -Products and Services that will be offered.
- -Market Analysis: Market size and trends, the economics of the business or product (Part 1 Ends)
- -Part 2 Begins: Marketing Plan (pricing, distribution, promotion, advertising strategies? Sales Projections? How will you achieve a competitive advantage? Include a competitive analysis-SWOT graphic and then describe how the SOs will be leveraged and the TWs will be mitigated.
- -Manufacturing and Operations Plan; Include Technology considerations
- -Ownership and Management Plan: Management and Leadership roles, Responsibilities, Skills, Types of Compensation, Team composition-specific skill sets, HR considerations, legal considerations (patents, copyrights), risks.
- -Operating Plan
- -Financial Plan (minimum of 2-3 years-add exhibits as appendices)
- -Conclusion
- -Appendices and Exhibits (must be separate from the plan)
- -References Page (At least 15 references must
use 4 these references
Self-Compassion Will Make You a Better Leader [HBR, by Fernandez & Stern, November 9, 2020)
5 Myths about Strategy [HBR, by Bungay, April 19, 2019)
How to Communicate Clearly During Organizational Change [HBR, by Johnson, June 13, 2017]
How Self Reflection Can Help Leaders Stay Motivated [HBR, by Lanai, Foulk, & Erez, September 13, 2019
Running Head: BUSINESS PLAN FOR MAIZE MILLING 1
BUSINESS PLAN FOR MAIZE MILLING 11
Business Plan for Maize Milling
Professor
Student
Institution
Date
Business Plan for Maize Milling
Business Description
The business proposed shall be registered under the Gamma Delta Millers Inc. It will start its operations on 15 April 2021. The Business will be located 6km from the headquarters of Georgia State. I am planning to have a sole proprietorship kind of business, with its major activities being maize milling.
Mission
To sustain and obtain an enviable market share with the provision of unique and quality consumer goods and services.
Vision
Our vision is to be the preferred global manufacturer wheat, maize, and animal feeds with the latest technology.
Values
The highest levels of professionalism and attention to detail to our customers. Integrity shall remain the company’s utmost virtue.
Corporate Social Responsibility
The company will set aside a huge number of packets of flour to go and distribute to charitable organizations and children’s homes (more details) (Engel, 2016). This will be done each and every year and will so that those innocent souls can have something to smile about us.
Market and Industry Description
The market is already up for grabs because of many competitors. There are very many top millers who are already doing well in the market, and we will intend to position ourselves well to gain the market. The company will opt to do things differently by trying to do things in a different way(what does that mean). Planes shall be used to do deliveries all over the globe when customers make their orders. This is something that has not been exploited in the industry.
Marketing the products and services
The Gamma Delta Millers Inc. has targeted the supermarkets, the wholesellers, the retailers, as well as individuals. The objective is to do a thorough distribution of the products to various institutions such as children’s homes, colleges, and schools (Engel, 2016). The major is to acquire not less than 25% market share in a span of 3 years of operation. The business will do the sales promotions to achieve the particularly targeted market share and compete competitively with its business rivals. The business plans to sell its products at fair prices at a competitive price and providing a discount to the customers who will end buying in bulk.
Management and Organization
The general manager will be in charge of the Gamma Delta Millers Inc., who will double up as the sole proprietor. He or she will be acting the roles of supervisors. All the employees will be given wages based on their contribution to the business as well as the position they hold within the company (Engel, 2016). Each and every staff will be assigned duties and roles based on their abilities to give room for the easier management of the business and so that they can identify the most efficient personnel within the company.
The Production Plan
The Gamma Delta Millers Inc. will provide an assurance that the machinery, tools, and equipment needed for production are availed and ever in excellent condition so that the operations can go on as required. The company shall as well ensure that there is an excellent working condition so that the employees can carry out their duties and responsibilities in a manner that is efficient and effective, which will guarantee the smooth running of the business (McKeever, 2016). There will forever be the provision of raw materials which means that the steady flow of products. There will be regulations in place, and strict adherence to them shall be ensured for smooth business operations.
Financial Plan
The business has an objective of using the finances it has to allow for a smooth and proper management strategy.
Chapter One
Business Description
Background Information
The proposed business owner is George Norman Oliver, who is 36 years of age from Texas State but now living in Georgia State. The owner attended St. Peters Group of Schools during the years of 1990s and later Inmate Associate High School in the years of 2000s. Upon completing high school, he proceeded to college, where he graduated with a 4-year degree in mechanical engineering. He was later employed at the maize milling station that has been in existence for quite some time. The experience he has gained there will help him manage the company (McKeever,2016). He has been mentioned as the face behind the efficient and effective strategies that have been seen in the company.
Nature of the business
The business proposed shall be registered under the Gamma Delta Millers Inc. That particular name depicts some of the activities that will be among others include sorghum, millet, and wheat. The business will start operations with capital that has been accumulated from family contributions, bank loans, and personal savings. The business will address the needs of all levels of people producing different qualities and grades of its products.
Business Strategic Location
Accessibility of transport network
The business shall be located in quite a good location with excellent transport network, be it air, road or railway.
Water and electricity availability
The Gamma Delta millers Inc. will be near a lake that guarantees a reliable supply of water. The location is as well-favoured by its proximity to the power utility substation, which is just 5 km or miles away from the business premises, guaranteeing a steady supply of water.
Nearness to raw materials
The area in which the business will be located is rich in terms of maize plantations, and so the availability of raw materials will be ensured.
Market
Many institutions and schools surround this area and town that will need lots of flour to feed the students and pupils. The company will also supply its products to the supermarkets and the retail shops in town.
The business form of ownership
The Gamma Delta Millers Inc. is a sole proprietorship and shall be managed only by the owner. The owner shall contribute 55% of the resources needed, family contributions will be about 25%, and the bank loans will constitute the rest of the 20%.
| Source | Amount | Percentage |
| Personal Contribution
Family Contribution Bank Loan |
$2450
$850 $750 |
55%
25% 20% |
The type of business
Gamma Delta Millers Inc. will work within the limit of both the discount and retail. It will sell its items in both small and enormous amounts. The business will fabricate excellent results of various types and grades. This will be upgraded by gifted staff and effective machines. Maize is a different item utilized by both humans and creatures as food. At the point when prepared further, maize gives out some results like maize germ and oil.
The business will consequently utilize them as crude materials (Kußmaul, 2016). Maize germ is utilized to make creature takes care of while maize hearts are utilized to deliver cooking oil. The business will offer its items to different clients, including wholesalers, retailers, general stores, learning foundations, and clinics. Clients who will buy in huge amounts will be offered exchange and amount limits.
The products
Gamma Delta Millers Inc. will specialize in the milling of maize with millet and sorghum as well on orders. The maize four will be stuffed in various sizes of parcels, going from half a kilogram to five kilograms. The flour will likewise be of various evaluation going from grade numbers one, two, and three. This will empower clients to get to various KUKAGRA at extensive prizes that they can bear the cost of KUKAGRA as the brand name will be straightforward and recall. Thus, the business will acquire prevalence at a quick rate contrasted with its rivals.
Justification of the opportunity/ Corporate Social Responsibility
Gamma Delta Millers Inc. shall be established to address the needs of the people. The company will end up producing consumable products which are very basic to people via the business expansion. It will generate income for people as well as offering business opportunities.
The Business will form part of a very big contribution to the society living around via the provisions of infrastructure like electricity, water, and roads. The company’s success will be based on high-quality product production, which will come with international standards with different qualities and grades as well. The general manager shall be the sole owner, which will smoothen the working because effective and fast decisions will arrive.
The industry
Gamma Delta Millers Inc will be under the food industry because its major will be consumables production (Meor Hamdan, 2019). The business has a high potential for expansion, and maize remains one of the US’s most staple foods. Because of the technological advancement, there is the expectation of the high efficient machines in improving distribution, sale, and production of the final products. The development and the expansion of the business will be made possible by the product demand and the growth of the area in which it is located.
In the production activities, the business will attain the high demand and thus will get adequate income to develop and expand it (Meor Hamdan, 2019). The realized profit will be used in the business expansion via the purchase of more efficient machines, pay the employee wages, premises expansion, and increase staff members as we improve the working conditions.
Business Goals
Short Term Goals
To provide quality, clean and healthy products. To provide quantity cash and trade discount to the customers who buy products in big numbers with the ones that make payments on time (Schweiger et al., 2018). To ensure that there is a steady supply of the products in the market so that we can remove any form of hunger and finally to reward employees who are loyal and working hard through the meeting of their needs.
The growth and the entry strategy
Gamma Delta Millers Inc. will make sure that there are high standards in terms of the quality products via its operation, which allows regular and steady products to the customers. The statistical surveying shows that connected firms utilize inferior quality crude materials in their creation; this will leave the business with next to no opposition (Skripak, 2016). This will make the business make the most of the chance and increment its yield. The business will offer free examples during the advancement of its items to make consciousness of its reality and its quality items. The business will likewise manage the utilization of banners and direct salesman to publicize its items. Those promotions will empower the business to infiltrate and acquire acknowledgment in the business. The business items, receipts, solicitations, and different writing supplies will bear the business name and its image name to promote the business and its items too numerous clients.
Marketing Plan
“Gamma Delta millers will specialize in production and distribution of maize flour. The business will be the only milling and packing sifted maize floor in the area it will be located. It will try as much as possible to produce high quality products in large quantities to overcome shortages. This will enhance the growth of the growth of the business as well as increasing the of the business. Packing of flour into different quantities will depend on the level of customer’s income. For instance, most of the regular consumers will be casual labourers who earn little wages thus have little to spend. Those customers will always prefer small quantities including half a kilogram. The will ensure high that all its products bear the brands and business name to facilitate easy identification and quick distinction by customers from those of similar firms. The business will sell its products both in cash and credit and will offer discount to customers who buy in large and those who make their payments on time. The business will offer a 2% cash discount and a 5% quantity discount (Skripak, 2016). It will export surplus product to the neighbouring countries to increase its market its market base.”
Technological Environmental Analysis
Many multinational milling companies are coming up, so the market has now gone global. The means of spreading and creating information on a particular product will be by use technology. The global market is now so much into social media such as Facebook, Twitter, or Instagram (capitalization rules) (Griffin,2021). Gamma Delta Millers will adopt these modes of communication to advertise its products. Thus, the business will use social sites and pages to spread information about the products.
The company will make use of global televisions to reach the wide market. There will be increased advertisements on televisions and social media sites (need more details) several times a day. These sites shall be run during the day but more at night because that is the time that many young people are active.
This product promotion shall lead to an increase in sales. These strategies shall be adopted to make the general public aware and the customers as well for the effectiveness of the business. Delivery can also be done online, with also orders being made online.
References
Engel, C. (2016). International coordination of central bank policy. Journal of International Money and Finance, 67, 13-24.
Griffin, R. (2021). Fundamentals of management. Cengage Learning.
Kußmaul, H. (2016). I. Business Plan. In Betriebswirtschaftslehre (pp. 505-560). De Gruyter Oldenbourg.
Meor Hamdan, N. A. (2019). Fundamentals of Entrepreneurship ENT300 Business Plan Report Business Name: PS Enterprise.
McKeever, M. (2016). How to write a business plan. No.
Skripak, S. J. (2016). Fundamentals of business. Virginia Tech.
Schweiger, G., Gomes, C., Engel, G., Hafner, I., Schoeggl, J., Posch, A., & Nouidui, T. (2018, October). Functional Mock-up Interface: An empirical survey identifies research challenges and current barriers. In Proceedings of the American Modelica Conference (pp. 138-146). Link¨ oping University Electronic Press, Link¨ openings Universitet.
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