a sample of what the outline should look like is attached. I want my topic to address the 911 crisis from the viewpoint of the president.
Leadership Manuscript (Chapt 9) Crisis Speech (Chapt 6), On Camera (Chapt 11)
There has been a crisis. After you have researched the crisis, finding four sources about the situation, develop your speech as if you are the leader in charge (and spokesperson). Using the stages of a crisis speech, develop an on camera, manuscript speech that will be recorded by you. Clearly label each crisis speaking stage on your double spaced manuscript. This pre-recorded message will be played to the class, in class, as your final speech assignment.
* This speech is about maintaining control and calming your audience in the face of a critical situation. You will not only inform your audience of the current crisis, but you will roll out an action plan with a persuasive tone in implying support for this plan. Turn in your manuscript on the day of your speech showing. You many not vary from your script. Be sure to label each stage of the crisis speech on your double spaced document. Do not use webcams to film yourself. Your audience will need to see you from the waist up. Nonverbals are important to this speech. Your clothing and background should be professional. 4 Sources are required for this 5 min speech. More are welcome. Use proper “Rule of Three’s” APA format.
Fulfilling the Special Requirements of the Assignment – Crisis, Manuscript, On Camera Leadership Speech
Crisis Chronological Objectives – Use of
1. Identify Crisis Parameters
2. Kairos – Speak @ The Right Time
3. Demonstrate Understanding of Crisis Severity
4. Ability to Control/Modify Situation (Feedforward Solution)
5. Roll out the Plan – Decisive Course of Action w/
Internal (Values) & External Constraints(Barriers)
6. Argue Plan Support
7. Link Policy Support to Sound Ethics – Value Driven
Manuscript Speaking –
1. Artful/ Appropriate Language Choice
2. Conversational Delivery with Manuscript
On- Camera Speaking –
1. Appropriate Setting and Videography
2. Appropriate Delivery –
– Use of Minimized Gestures & Consistent Facial Expression
– Relational Audience Connection
3. Appropriate Dress
Artful Use of Rhetorical Principles
1. Ethos – Common Ground, Dynamism, Trustworthiness, & Expertise
2.Audience Analysis – Demo and Psychographic Analysis & – Rhetorical Background and Foreground
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