Discussion 5.2
What is a Blue Ocean strategy? Give some examples.
Case Study 5.1
Due: Sunday, End of Module by 11:55 p.m. EST
Read the following article
https://www.washingtonpost.com/business/2019/04/26/your-love-bed-bath-beyond-coupons-could-be-killing-retailer/?noredirect=on&utm_term=.90db9fdc09fc
and answer the questions:
1. Who are the main competitors of Bed, Bath and Beyond?
2. What the main blinders of the company’s current strategy?
3. “Coupons are less relevant in today’s world,” said Oliver Wintermantel, an analyst for Evercore. Agree or disagree with this statement? Explain.
4. What recommendations would you give to the current CEO of Bed, Bath and Beyond?
Writing Requirements
up to 3 pages in length (excluding the cover page, abstract, and reference list)
APA format, Use the APA template located in the Student Resource Center to complete the assignment.
Please use the Case Study Guide as a reference point for writing your case study.
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