I need one paragraph on how marketers can use these insights
about t-shirts.
In addition to the insight regarding the associated network and hedonic vs, utilitarian.. please include some insight about the self -concept
self-concept:
Expanding on the relationship between one’s favorite t-shirt and his/herself-concept. Undoubtedly, clothing and appearance are important in the development of self-esteem. As a matter of fact, individuals have a multiple self which included the actual self; “How we see ourselves”, ideal self;” How we want to see ourselves”, and social self;” How we feel others see us”. Wearing specific types of clothing or the manner of wearing clothing can have a deliberate purpose or the desirable and undesirable side effect. Most individuals love wearing t-shirts because it connects them to their self-concept. Musab, a 25 years male, his favorite t-shirt clearly indicates his self-actualization. For example, Musab said” I don’t care about what other people think of me, the most important thing to me is to feel comfortable”.
In contrast, social self has an influence on Janet’s t-shirt, a 22 years old female.
Janet stated that “I feel like I’m lacking confidence when I say it, however, I love this t-shirt because everyone sees it on me, complement positively about how it looks and of course everyone wants to hear something like that.” Lastly, the concept of ideal self can never be underestimated.
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