Although online media outlets are important, you also realize that traditional media outlets are still a key part of your overall marketing and communication strategy. For this assignment, you will demonstrate how offline/traditional outlets will support your goal to manage the current crisis and rebuild your brand image post-crisis.
To complete this assignment, do the following in a minimum of 3 pages (not counting title and reference pages):
Public Relations Traditional Outlets: Determine which offline/traditional outlets will be used in the public relations campaign to effectively manage the crisis.
Public Relations Rationale: Explain the rationale for using the offline/traditional public relations outlets you selected. Why do you think these outlets will be effective in reaching the key stakeholders you identified previously?
Advertising Traditional Outlets: Determine which offline/traditional outlets should be used after the crisis to advertise your brand and rebuild your brand or corporate image.
Advertising Rationale: Explain the rationale for using the offline/traditional advertising outlets you selected. Why do you think these outlets will be effective in reaching the target audiences you identified previously?
Cite at least three credible sources to support your recommendations.
Include a title and reference page formatted according to APA standards.
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