Tasks
Discuss the failure of a company in the process of internationalising to one spesific market
Analysis – Explain and analyse the problem using IB theories taught in this course
Recommendations – Present suggestions what should have been done to cope successfully with this business situations, support those suggestions with IB theories learned in this course.
Structure
Actions
Main title – create a unique name to your paper,
Introduction – company background and presentation of the paper
Analysis
Recommendations
Conclusion – sum up and provide your own opinion
Reference list
Note
1 – Do not include any charts, graphs, image or pictures anywhere in the body of the assignment! (you can add an appendix section for that purpose but be aware that it will not be mark)
2 – A failure of a company means that the company has no business activity anymore at the target market (country)
I choose marks & spencer in china
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