According To Kirk 2016 The Essence Of Formulating Your Brief Is To Identify The 2

According to Kirk (2016), The essence of “Formulating Your Brief” is to “identify the context in which your work will be undertaken and then define its aims: it is the who, what, where, when and how.” It could be formal or informal as any project you think you must make it. This phase is where you create a vision for your work.
Reference
Kirk, A. (2016). Data Visualisation: A Handbook for Data Driven Design. Thousand Oaks, CA: Sage Publications, Ltd.
Initial Post
Why is it so important to formulate your brief for a data presentation? Discuss some ways you would implement to formulate an effective brief. What are some advantages to your methods? What are some disadvantages?
 
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