Adjust the business model as needed Reflect on your learning from the above process and how the concept has evolved through the course of the research and feedback gained.

This part of the assignment will be an opportunity to put into practice what you have learnt about Entrepreneurship & Innovation and put it into practice. You are required to use innovation techniques to brainstorm and generate an idea for a venture, conceptualise it and test its feasibility. Part of this is to reflect on what you have learnt in the process. Required: Generate an idea for a potential venture concept Prepare a business model using a concept statement or canvas Conduct primary and secondary market research (industry, customers, competitors) Present concept to colleagues Based on research and feedback re-evaluate the concept discussing its feasibility, for example; What are the strengths and weaknesses of the concept? Is the business concept feasible? (Yes or No) Would you pursue this venture? Why or why not? Adjust the business model as needed Reflect on your learning from the above process and how the concept has evolved through the course of the research and feedback gained.