Write a 2-3 page proposal for the resources and tools needed to create an advanced analytics department for an organization.
Introduction
This portfolio work project will help you analyze business problems that could be addressed using advanced analytics. It will also give you experience with comparing advanced analytics tools and methods, while offering the opportunity to create a proposal for procurement of analytic tools and resources to assist in addressing business problems.
Scenario
Your organization has made it a goal this year to incorporate analytics more into its decision making process.
You will apply this scenario to either Option A or Option B, as described in the Requirements section below.
Your Role
You are a new manager or entrepreneur who is responsible for proposing, creating, and managing an advanced analytics department for your organization.
Requirements
Before you choose an option and a company, please read the assessment instructions carefully. The company and industry you use will play a major role in how you develop the assessment. Be sure that:
The company fits the assessment requirements.
You have access to the kinds of business problems the company faces, or you are able to research the kinds of business problems a company within that industry faces.
You can distribute the data without disclosing confidential company information.
Contact faculty if you have any questions.
Choose one of the following options:
Option A
The executive team in your organization has tasked you with creating an advanced analytics department and then managing the department going forward. They expect a proposal from you for the resource and technology or tool needs of the new department. To create this proposal, you will need to consider the industry the organization is part of, the offerings of the organization, and the types of business problems the organization faces. Keeping these things in mind, create a proposal for your new advanced analytics department that will be presented to the executive team for approval and funding.
Option B
You are an entrepreneur responsible for your own advanced analytics resources, but you need to create a proposal for your investors to request additional funding for your advanced analytics resources and technology. To create this proposal, you will need to consider the industry and offerings of your new company as well as the types of business problems your company will likely face. Taking these things into consideration, create a proposal for your new advanced analytics resources that will be presented to your group of investors for approval and funding.
For Either Option
Once you have chosen an option, you will need to identify a company or organization. You may use the organization where you currently work as long as you are able to meet the requirements of the assessment. Alternatively, you may choose a company and industry you are interested in researching as long as you can fulfill the requirements of the assessment.
Prepare a proposal for your analytics resources:
Describe the company and industry.
Explain the types of problems the company faces (or will face in the future).
Identify the types of analytics methods that might be used to address the business problems.
Recommend analytics tools the organization should procure.
Develop a profile of the skills and competencies necessary for the analyst(s) you would hire to work in the new department.
Deliverable Format
The Advanced Analytics Resource Proposal is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
Be sure your proposal includes:
Title page.
References page.
APA-formatted references.
2–3 pages in addition to the title page and references page.
At least 3 supporting resources.
Written for an executive audience.
Evaluation
By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:
Competency 1: Explain how predictive analytics techniques and tools are used to support business decisions.
Explain the types of problems the company faces.
Identify the types of analytics methods that might be used to address the business problems.
Develop a profile of the skills and competencies necessary to work in an advanced analytics department.
Competency 3: Analyze data using appropriate techniques to support business decision making.
Recommend analytics tools the company should procure.
Competency 4: Present the results of advanced data analysis in clear and meaningful ways to multiple stakeholders in support of business decisions.
Describe the company and industry.
Correctly format citations and references using current APA style.
Write content clearly and logically with correct use of grammar, punctuation, and mechanics.
Faculty will use the scoring guide to review your deliverable as if they were an executive or investor responsible for approving the proposal. Review the scoring guide prior to developing and submitting your assessment.
Criteria
Non-performance
Basic
Proficient
Distinguished
Describe the company and industry.
Does not describe the company and industry.
Describes the company or the industry but not both.
Describes the company and industry.
Describes the company and industry and explains where the company is positioned within the industry.
Explain the types of problems the company faces.
Does not explain the types of problems the company faces.
Identifies the types of problems the company faces.
Explains the types of problems the company faces.
Explains the types of problems the company faces and how advanced analytics could help.
Identify the types of analytics methods that might be used to address the business problems.
Does not identify the types of analytics methods that might be used to address the business problems.
Identifies analytics methods but does not show how they might be used to address the business problems.
Identifies the types of analytics methods that might be used to address the business problems.
Describes types of analytic methods and how they might be used to address the business problems.
Recommend analytics tools the company should procure.
Does not recommend analytics tools the company should procure.
Lists analytics tools but does not clarify which ones the company should procure.
Recommends analytics tools the company should procure.
Recommends analytics tools the company should procure and supports recommendation with evidence.
Develop a profile of the skills and competencies necessary to work in an advanced analytics department.
Does not develop a profile of the skills and competencies necessary to work in an advanced analytics department.
Develops a profile of skills and competencies but does not show a connection between them and working in an advanced analytics department.
Develops a profile of the skills and competencies necessary to work in an advanced analytics department.
Develops a complete profile of the skills and competencies necessary to work in an advanced analytics department and shows a direct correlation.
Correctly format citations and references using current APA style.
Does not correctly format citations and references using current APA style.
Uses current APA to format citations and references but with numerous errors.
Correctly formats citations and references using current APA style with few errors.
Correctly formats citations and references using current APA style with no errors.
Write content clearly and logically with correct use of grammar, punctuation, and mechanics.
Does not write content clearly, logically, or with correct use of grammar, punctuation, and mechanics.
Writes with errors in clarity, logic, grammar, punctuation, and/or mechanics.
Writes content clearly and logically with correct use of grammar, punctuation, and mechanics.
Writes clearly and logically with correct use of spelling, grammar, punctuation, and mechanics; uses relevant evidence to support a central idea.
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