Definition of advertisement: An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. Advertisements come in many forms, from copy to interactive video.
The common types of advertising are display ads, social media ads, newspapers and magazines, outdoor advertising, radio, television, podcasts, direct mail, video ads, product placement, event marketing, and email marketing.
For this assignment, choose from one of these three (3) types of ads:
a print ad–from a newspaper or magazine
a television ad–a commercial
a video ad–from the Internet, like YouTube
The content of the ad is up to you, but it must be one of three (3) types.
Next, write-up a brief summary of the ad, a paragraph or two, but no longer than one (1) page. Include the following information in the summary:
What is the name of the product or service being advertised?
What is the thesis, central idea, message of the ad?
Who is the intended audience for the ad?
Identify at least three (3) persuasive techniques used in the ad
Which of these three (3) is most effective and why?
Include a picture of the print ad or the link to the Internet ad. You do not have to provide anything for the television ad other than the information above.
Other than the advertisement, do not use any other source to complete this assignment
Standard writing requirements:
MLA formatting and style (Continue using the MLA Template)
Complete sentences–standard English
Academic tone
Avoid second person ‘you’ statements
Evidence of proofreading–edit your work before submission
Follow the instructions
When in doubt, ask questions.
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