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Alcohol Advertisement & Impact on Youths Research Essay
You need to conduct some research related to your own interests or to serve the interests of some organization
(employer/client/sponsor). Before you start writing a formal proposal, you (or your employer/client/sponsor) would like to
gather some information about the problem as well as understand its importance.
Choose your research topic thoughtfully, as this assignment will be part of your term paper.
HERE ARE THE KEY PARTS:
Title of your research
Make it intriguing – (BUT LESS THAN 120 CHARACTERS)
Introduction/Background
Provide a brief description of what the proposed research topic is about and how you came to be interested in it, following
the Elements of a Proposal document.
Statement of the Problem
Detail the problem that you are considering. Write a Statement of the Problem following the Elements of a Proposal
document. Make sure you address the following questions as well:
Why is this topic important?
Why does this research need to be conducted?
Purpose of the Study (aim and objective of the study)
Detail the purpose for your study. Write a Purpose section following Elements of a Proposal document. Make sure you
address the following questions as well:
How are you defining and delimiting the specific area of the research?
What it is that you hope to learn by conducting this research?
How might your research contribute to our understanding of the issue, or be useful?
Discuss the anticipated outcomes and benefits to the researcher, the organization, or society. Alcohol Advertisement & Impact on Youths Research Essay
Research Question
Provide focused research questions which will be the subject of your final Research Proposal. Draft the questions
following section 4 of The Elements of a Proposal document. Also provide a back-up question in case the first one does
not pan out. Make sure you address the following questions as well:
What is the scope of your research? Is the scope of your research question reasonable?
Research Hypothesis
Depending on the nature of your proposed study, please state a couple of hypotheses that you are going to test. What
type of information do you need to answer the research question(s)? Identify the sources that will offer the information that
you need to answer the research question (journals, books, internet resources, government documents, people, etc).
Make sure you address the following questions:
Is your research question answerable? Is it easily and fully researchable?
Do you have access to these sources?
If you plan to collect data, what kinds of data will you need to collect?
II: LITERATURE REVIEW and LITERATURE MAP
The purpose of this assignment is to develop skills in finding valid literary resources for your research proposal. You will
develop an annotated bibliography by doing searches of the literature on your chosen topic of interest (Part I). You will also design a literature map of the sources you have found for your Research Proposal (Part II).
This part of your research proposal should be roughly 7-9 pages (excluding cover page and references) and written in paragraphs, report format. All citations and references for this course are to be done in the APA style.
Please note: Cite with in text citations all ideas, concepts, text, and data that are not your own. If you make a statement, back it up with a reference!
Research a minimum of 15 relevant literature sources (focus on material available in digital format only for this course). Carefully choose your 15 “keepers” that are clearly related to your study. (Note: you might need to find 30 to “keep” only 15).
Write a literature review section that summarizes what you found and evaluate the literature. State how the reviewed research results connected to your proposed study.
Critique and analyze the similarities and differences among the articles (e.g. different or the same point of views?
different or the same research methods? why? etc.). Identify the gaps in the literature and provide
recommendations for what needs to be done to move forward in your research. You will be using the information in this section in the final research proposal as well.
Design a literature map of the sources you have found for your Research Proposal. This map should help you organize your source materials in a way that will facilitate the organization and writing of your Literature Review.
Note: For the final research proposal, you need to review more than 15 literature sources. Aim for at least 30. Alcohol Advertisement & Impact on Youths Research Essay
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