Posted on by Judy

An executive at a major firm asserts to you that the growth of global competition and the global marketplace demand diversity in all aspects of the workforce if companies are to remain competitive and profitable. Provide a well-reasoned explanation for this executive’s position.

I agree with the reasoning of the executive as a diverse workforce will be the key to long competitive edge and profitability:
The reasons are as follows:
Let’s take the example of a company into the marketing of tires to international markets and domestic sales including OEM sales:
In the Sales and marketing team we would need a team of following:
Sales:
1. International market expert-In some cases each continent expert as the demographics, culture, geographical needs and social needs vary from country to country. In some markets we can sell through a distributor network in other only direct sales is required. Geographical needs will create variation in products and product mix. The pricing will vary accordingly. Essentially a marketing specialist of each region will be required to address sales need.
2. Domestic sales also require different specialists-Corporate or OEM sales, Replacement market expert who would need exposure to local demands of dealers and end customers. The sales team also need to have region specialist for a vast country like the USA, Canada etc.
Similarly, the marketing team would need in today’s context specialist in online marketing, traditional marketing, SEO experts. Further online advertising immediately accelerates the requirement of systems expert who is tech savvy and understands changing market need.
As discussed diverse, culturally and demographically varied customers is the success formula.
 
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