You are employed by a consulting company. Your company has recently been approached by a European company that is looking for new business opportunities overseas. One option that has been suggested to the board of directors is the renewable energy industry in India. Your task is to evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness of Indian renewable energy industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources and relevant databases. Part 1: Porter’s National Diamond Analysis (60 marks) Apply the extended version of Porter’s National Diamond (PND) model to the Indian renewable energy industry. – include diagram summary (see attached given) – expand on the points from the diagram – use tables, charts to support your points – include references/ sources – include only relevant points Part 2: Market Entry Strategy (20 marks) Based on your research and analysis of the country’s institutional environment, discuss the advantages and limitations of Foreign Direct Investment (FDI) as an entry strategy for Indian renewable energy industry. You need to evaluate at least two relevant market entry modes and provide a clear recommendation. – Choose 2 FDI’s ( Joint Venture, acquisition, greenfields) – discuss the advantages/ limitations of your 2 choices – recommend 1 market entry method & support why Extra : For Joint Venture/ Acquisition, include potential Indian partner & justify why Fro greenfield, identify location in India & justify why Part 3: Contemporary Management Issues (20 marks) Discuss TWO key management issues identified from your analysis (Part 1 and Part 2) that should be taken into account before starting operations in Indian renewable energy industry. – Choose 1 management issue from Part 1 – Choose 1 management issue from Part 2 – Discuss how these are issues for the potential business * no solutions needed Extra : Include examples of companies that have faced similar issues NOTE : *No introduction/conclusion needed * Academic references needed * use proper reference format *keep to the word counts
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