Ask any economist, the production and sale of any good is the key to strong economic
performance, growth, and “economic” sustainability. Ask any environmentalist and the production of our goods is one of the causes of natural environment depletion and pollution. Ask a sociologist or psychologist and she may tell you that she has learned that marketing may cause psychological or sociological pollution as well.
So why should companies be concerned with environmental or marketing impacts? Are there more ethical ways to get the same or different results that companies can more easily deal with?
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