Assessment Task 2 – Practical: Develop Strategic Plan
Task 2 requires you to analyse the capabilities of an organisation and develop a strategic plan. To enable you to do this, you must develop a strategic plan for Bounce Fitness to assist them to move into the corporate arena.
If you are completing your Assessment on a similar activity in your own business, you must provide all of the same documents including the marketing plan for your Assessor.
Download the Bounce Fitness Corporate Marketing Plan from the Bounce Fitness website and use this as the vehicle to develop the new strategic plan.
Your plan must have accurate spelling and grammar and be formatted in a fashion suitable to be presented to a Board of Directors. You may use the Strategic Plan fillable Template on the simulated business Bounce Fitness website.
2a) Your plan must address the following points:
- Background and research relevant to the plan
- Legislation, regulations and codes of practice, including for intellectual property that must be considered for your strategic plan
- Objectives, strategies and priorities
- Roles and responsibilities
- Performance indicators
- Timeframes
- Consideration of co-operative ventures
- Cost-benefit and risk analysis
- What experts you would consult and why
- How you will monitor and evaluate the implementation of the plan and make refinements as appropriate
- How you will review the effectiveness of planning processes and identify opportunities for improvement.
2b) Your strategic plan must include:
- At least one SWOT and PESTLE analysis.
Include any documents you use from the Bounce Fitness website or supply them from your organisation and reference any other information for your Assessor.
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