LearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEGIC COMMUNICATIONS PLANDue Week 4, worth 150 pointsThe ability to effectively communicate is one of the most in demand and sought after skills in today’s workforce. As a business professional, you will beexpected to not only communicate in a clear and concise way, but to do sostrategically. These communication skills are necessary to manage personnel effectively and to drive your organization toward its strategic goals and outcomes. Effective communication starts with planning. By developing a strategic communications plan you will be more intentional in your messages and the actions you ask of your audience. This plan is the foundation for Assignments 2 and 3.INSTRUCTIONSCreate a written strategic communications plan for the professional communi-cation challenge or opportunity of your choice. Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information.
1. Descriptiona) What is your challenge or opportunity?b) Why is this professionally important to you?2. Goala) What goal or outcome do you want to achieve with this communication?i. Is it clear, concise, and actionable? 3. Audiencea) Who is your target audience?i. What are the professional positions of the audience members?ii. What demographic characteristics will the audience comprise?iii. What is your relationship to the audience?iv. What background knowledge and expertise does the audience have?v. What does the audience know, feel about, and expect concerning this communication?vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience?b) What information is available about your audience?i. What research/sources will you use to obtain information about the audience?ii. What conclusions have you been able to draw about the audience?c) What tone will you use to convey your message?i. Is the setting casual or formal?ii. Is the communication personal or impersonal?
4.Key Messagea)What is the primary message you must convey toyour audience?i.Is the message compelling and memorable?ii.Is the message clear and concise?iii.Is the message aligned with your audience’s goalsand needs?5.Supporting Pointsa)What three to four points, reasons, or justificationssupport your message?i.What research/sources will you use to obtain facts/dataabout your message?6. Channel Selectiona)What communication style will you employ(Tell/Sell or Consult/Join), and why?b)What channel(s) will you use to deliver your message,and why will they be the most effective?c)What purpose is served by each channel you have selected?7.Action Requesta)Is your call to action you are making to your audience clear,concise, and easily actionable?Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain.This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
POINTS: 150Criteria1. DescriptionWeight: 10%Does not or incompletely describes challenge or opportunity and/or may not provide information on why this topic is profession-allyimpor-tant/relevant.Partially describes challenge or opportunity and/or pro-vides some information on why this topic is profession-ally impor-tant/relevant.Adequately describes challenge or opportunity and/orprovidesinformation on why this topic is profession-ally impor-tant/relevant.Fully describes challenge or opportunity and provides information on why this topic is profession-ally impor-tant/relevant. The communi-cation goal is unclear or is not defined. The communi-cation goal is fairly defined. It is somewhat clear, and may need further refinement to be concise and clearly actionable. The communi-cation goal is satisfactorily defined. It is mostly clear, is actionable, but could be more concise. The communi-cation goal is exceptionally well-defined. It is clear, con-cise, and actionable. 2. GoalWeight: 5%UnacceptableBelow 70% FFair70-79% CProficient80-89% BExemplary90-100% AASSIGNMENT 1: STRATEGIC COMMUNICATIONS PLAN
The communi-cation does not include an audience analysis, draws irrele-vant conclu-sions about the audience, or incomplete-ly addresses the character-istics, motiva-tions, and expertise of the audience. Does not identify the tone to be used to conveymessage.The communi-cation includes an analysis of the audience, but this is insuffi-cient. The communica-tion includes some relevant conclusions about the audience, the characteris-tics, motiva-tions, and expertise of the audience. Identifies only one element of the tone to be used to conveymessage.Audience analysis is sufficient to the task. The author thoughtfully considers most of the characteris-tics, motiva-tions, and expertise of the audience, drawing mostly rele-vant conclu-sions. Identi-fies both elements of the tone to be used to conveymessage.Audience analysis is thorough. The author thoughtfully considers the characteris-tics,motivations, and expertise of the audi-ence, drawing highly relevant conclusions. Identifies both elements of the tone to be used to conveymessage.The keymessage is unclear and/or is illogical. It does not align with the goals/needs of the audi-ence.The key mes-sage is fairly clear, concise, and logical. It may besomewhat compelling and memora-ble and aligns somewhat with the goals/needs of theaudience.The key mes-sage is mostly clear, concise, and logical. It is sufficiently compelling and memora-ble and is sufficiently aligned with the goals/needs of the audi-ence.The key mes-sage iscompletely clear, concise, and logical. It is exceptional-ly compelling and memora-ble. It is well-aligned with the goals/needs of the audi-ence.3. AudienceWeight: 20%4. Key MessageWeight: 15%
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