Manage Human Resources Strategic Planning

BSBHRM602 Manage Human Resources Strategic Planning

ELEMENT 3:
Implement Human
Resource Strategic Plan
Performance Criteria Element 3
3.1 Work with others to see that the plan is implemented
3.2 Monitor and review the plan
3.3 Adapt plan should circumstances change
3.4 Evaluate and review performance against plan objectives
BSBHRM602 Manage Human Resources Strategic Planning

Implement Human Resource Strategic
Plan
Monitor and Review the Plan
Adapt Plan Should Circumstances Change
Evaluate and Review Performance Against Plan
Objectives
A strong strategy is helped by:
• A clear organisational structure
• Active involvement of employees
• Employees who have the information and skills they need to do their job effectively.
Look at overall personnel organisation in your company. If you do not already have
an organisational chart, have a staff member prepare one to show the main structure
and responsibilities within the company. Use this diagram as a reference and think
about how your staff are already organised in terms of dealing with HRM issues.
Communication is also very important. You need to ensure that you are committed to
communicating diversity policies and performance openly and consistently to all key
stakeholders.
Open communication to employees, local communities, and shareholders should be
a key component of your HRM strategy and should stimulate your organisation to
continuously improve its performance in this regard. Your communication tools include
the Internet and newsletters published by your company. Larger organisations may
also publish performance reports annually and make additional data available on their
intranet.
Ongoing Evaluation
To ensure long-term success, ensure that you conduct periodic evaluations of the
strategic plan over time. The strategic plan that you develop for your organisation
(and any consultation that you undertake) should be aimed at meeting a number of
objectives. These include the following:
• Values describe the way an organisation and the people who work for it behave
with respect to each other and to their environments. They include the shared
aspirations and beliefs which are the basis for an organisation’s vision, ethical and
behavioural norms, culture and strategies. Values encompass an organisation’s
culture, yet recognise and respect the cultural diversity of its human resources.
In terms of your strategic plan you should recognise the shared values that you
and your employees hold regarding the way HRM operates in the workplace. If
Element 3: Implement Human Resource Strategic Plan
BSBHRM602 Manage Human Resources Strategic Planning

people are not valued by management, this may be a place to start. Put in place
strategies which actively encourage improvements in HRM processes. Attempt to
form processes which will align with values, rather than conflict with them.
• Plans refer to the programmed steps which an organisation intends to take to
implement its strategies. They will usually have a relatively short-term timeframe
and be operational in their focus, and may be concerned with how defined
targets are to be achieved. Your processes are written methods which show how
these plans are to be implemented.
• Culture is derived from organisational values and refers to all the norms and
assumptions which provide organisations and their members with implicit and
explicit guidance on how they should perceive, think, feel, and act. It is often
described simply as ‘the way we do things here’. You should not attempt to
introduce HRM strategies which are likely to alter the culture in any significant way
quickly. For example, if the culture of your organisation is one where diversity is
frowned upon, you may encounter much resistance to its introduction, and those
who perhaps need the policy are not likely to be willing to use it. In cases such
as this, you may need to find alternative processes which will be more effective
given the culture of the organisation. Changing the culture of an organisation is
not a simple task, and so you should adapt the strategies rather than change the
culture.
• Legal Requirements include the provisions of Acts of Parliament, statutory
regulations, regulations and by-laws made by local authorities and other agents
of government, the decisions of Courts and other legal forums where these affect
the interpretation or application of statutes or contracts, and the provisions of
individual and collective employment agreements. This is a significant area
which needs to be addressed, and all your strategies for improving human
resource management in the organisation should make reference to the various
legal requirements. Key legislation includes Disability Discrimination Act 1992,
Equal Opportunity for Women in the Workplace Act 1999, Equal Employment
Opportunity (Commonwealth Authorities) Act 1987, Human Rights and Equal
Opportunity Commission Act 1986, Human Rights (Sexual Conduct) Act 1994,
Racial Discrimination Act 1975, Racial Hatred Act 1995 and Sex Discrimination
Act 1984.
The strategies which your organisation chooses to develop must meet a number of
different requirements, and in doing this you can ensure that the processes you use to
implement the systems will best meet the organisation’s requirements.
Strategies and action plans need to be continually monitored to account for any
internal or external developments that occur. Monitoring after implementation is
critical for workforce planning projects. It will enable the organisation to address and
make essential changes to the action plan as required.
Element 3: Implement Human Resource Strategic Plan
BSBHRM602 Manage Human Resources Strategic Planning
An important tool for strategic workforce planning is a human resource information
system that is able to track data over time, record capability requirements or
competence of individuals, provide information on the experience and training
of individuals for effective succession planning and assist in the management of
recruitment and selection.
Evaluation works best when it is built into the workforce planning process from the
start. This enables the identification of measures that act as signals for possible
change. Evaluation strategies are critical for providing feedback on internal business
processes and outcomes, and for enabling continuous improvement of strategies,
performance and results.
Developing evaluation metrics, involves determining what it is that needs to be
measured. The task of evaluating projects and strategies is easier when the success
criteria and performance measures for each workforce planning initiative have been
established prior to implementation.
Human resource strategies are usually measured in terms of implementation or
completion of actual programs/projects. To provide more meaningful information,
however, measures can be designed to determine the effect the action plans have on
the defined workforce planning issues.
Therefore it is important, when implementing an HR plan, to consider the following
questions:
• Have clear and measurable HR goals been identified?
• Are the HR performance measures aligned with other existing accountability
measures (e.g. measures that already exist in departmental strategic plans,
etc.)?
• Are systems in place to track performance indicators and analyse any cost
benefit?
• Do results from performance indicators inform priority setting for the next financial
year?
Six monthly or quarterly monitoring of workforce plans is recommended in order to get
a feel for the plan’s success. All actions and strategies should be routinely checked to
ensure they are being implemented and are progressing satisfactorily and according
to timeframe and budget. Progress reporting might include reporting on individual
actions such as starting a new training program and reports might be incorporated in
regular management and staff meetings.
As well as regular monitoring, a formal evaluation (or review) of the workforce planning
framework should be undertaken after 12-18 months or at a suitable point in the
overall corporate planning cycle. This is likely to involve consultation with internal and
external stakeholders. Good quality monitoring and evaluation is usually only possible
over a longer period, for instance to assess the impact of succession planning or
leadership development programs which require a longer lead time to see results.
Element 3: Implement Human Resource Strategic Plan
BSBHRM602 Manage Human Resources Strategic Planning
Measuring or judging the success of intangible outcomes, such as staff acceptance of
corporate values, effective workplace communication, or cultural change requires the
development of appropriate key performance indicators. Some thinking would need to
be done at the outset about how to judge progress or success in achieving intangible
or broad-based outcomes.
Evaluation criteria can also be developed to relate to the specific objectives of each
workforce planning initiative. For example, progress in meeting employee recruitment,
retention and development challenges can be evaluated by assessing whether:
• Retention rates have improved
• The organisation’s needs for particular skills or expertise have been fulfilled by
recruitment or training strategies
• Knowledge has been transferred and retained preventing the loss of expertise
prior to retirements.
Methods for obtaining feedback on how well the organisation has accomplished its
action plan and the effectiveness of its outcomes can include:
• Meetings with management
• Employee and customer surveys
• Focus groups
• Analysis of workforce data
• Reviews of progress reports
• Reviews of lessons learnt
• Organisational performance assessments.
Key questions you might consider when assessing the effectiveness of your workforce
plan could include:
• Did the projects achieve their objectives?
• Were there any unexpected outcomes?
• Were the actions and strategies completed and did they fulfil the goals?
• Did the action plan accomplish what the organisation needed?
• If not, did the organisation’s strategies on which the plan is based change? Did
other factors prevent the attainment of the goals?
• Have conditions changed so that the strategies and actions need to be modified?
• Are the workforce planning assumptions still valid?
• Do the workload and workforce gaps still exist?
• Are the skills of employees being developed quickly enough to become effective?
• Is there any imbalance between workload, workforce or competencies?
Element 3: Implement Human Resource Strategic Plan
BSBHRM602 Manage Human Resources Strategic Planning
• Do the new recruits possess the required competencies?
• Has the cost of recruiting employees been reduced?
• Has overall organisation performance increased?
• Do adequate staffing levels exist?
Workforce plans and strategies need to be re-evaluated at least annually in order to:
• Review performance measurement information
• Assess what’s working and what’s not
• Adjust the plan and strategies as required
• Address new workforce and organisational issues that might occur.
Work with Others to see that the Plan is Implemented
Stakeholders are those individuals and groups, both inside and outside an organisation,
which have some direct interest in that organisation and its behaviour, actions,
products or services. Stakeholders may include owners, shareholders, suppliers,
customers, special interest groups, statutory agencies, and other regulatory bodies
outside an organisation, and managers, employees, other human resources, employee
organisations, and other employee representatives within an organisation.
It is vital that when developing the strategic plan for HRM in your organisation that you
consult a wide range of stakeholders. Consulting the various stakeholders will ensure
that they are kept fully aware of any changes which you are proposing to introduce,
give the stakeholders the opportunity to comment on your proposed changes, ensure
that the proposed processes will meet the needs of the stakeholders, as well as not
offending them in any way.
They provide you with your staff, customers and support so it is vitally important
that all of these people and organisations are happy with any proposed changes.
Of course, the strategies regarding HRM are unlikely to be of importance to your
customers or suppliers; so you need to ensure that you identify the key stakeholders
with regard to decisions. In the main this will be your shareholders (who will want to
know why the money is being spent), managers (who will be approving the processes)
and your employees (who, along with the managers, will be using the services).
Consultation may be informal (for example talking with those who may be using
the strategic plan) or it may be very formal utilising an official consultation process
whereby you use interviews, focus groups and questionnaires to gain the opinions
of those individuals concerned. Whatever method of consultation you decide to use,
ensure that you gain as much information from the stakeholders as you can, and also
gain as much feedback as you can, both positive and negative, so that you can make
any required changes.
Element 3: Implement Human Resource Strategic Plan
BSBHRM602 Manage Human Resources Strategic Planning
As a manager, you will be required to ensure that the strategy is meeting all the
objectives set for it. If it is not achieving this, then you need to establish why, and what
changes need to be made in order for the process to be more effective.
• Objectives
As was previously mentioned if the strategy that you have put in place does not
meet its required objectives, then it is ineffective. A strategy can only be regarded
as being effective if it actually meets the objectives that you set for it. When
evaluating the newly implemented strategy, carefully consider if it is achieving
what you hoped it would achieve. If it does not, look for changes you can make
to ensure that it does meet this requirement.
Element 3: Implement Human Resource Strategic Plan
BSBHRM602 Manage Human Resources Strategic Planning
• Timeframe
Did the strategy become fully implemented within the specified timeframe? If it
did not, what reasons can be found for the delay in full implementation. This type
of information is particularly useful for improving further implementation of the
strategy in the future. Time is money in business, and if a process takes too long
to fully implement, it is likely that it will overrun its budget.
• Budget
As well as a budget for implementation, your strategy will likely have a budget for
day-to-day running. This should be evaluated once the strategy is in place and
running efficiently. You may find that the budget you set for the plan is too low or
too high. Can you justify the higher budget? Or will you need to find measures to
reduce the budget?
• Resource Allocation
Again, you will have attempted to estimate the resources required for the operation
of the plan. You should then evaluate whether enough was allocated, or whether
you will need more (or possibly less) than you anticipated. You may find the plan
used more than you expected, and so justification for more resources should be
found.
Organisations that do not engage in systematic reviews of their workforce
planning efforts are at risk of not being able to respond to changes as they occur
and may ultimately not achieve their business goals.
Element 3: Implement Human Resource Strategic Plan
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Innovation and Continuous Improvement

Case Study

When Bounce Fitness first began in 2001, it was easy to manage client records by hand. This information included height, weight, and BMI (body mass indicator) on commencement, personal programs and updates, Personal Trainer name, and comments. It was up to the Centre Manager to decide how to record and use the information. This process took time, and information was not always recorded in the most efficient or timely manner if it was recorded and updated at all. Personal Trainers had fixed classes, so a new client could slow down the entire scheduling process or Personal Trainers would be unable to complete assigned training schedules because of double-up of their time when they were inadvertently scheduled to meet a new client at the same time as leading a class. The new client was either rushed or short-changed or the class started late.

In addition, the limited flexibility in scheduling meant that there was little opportunity to address unforeseen events that occurred during their day. A continuing concern was that there wasn’t enough time allotted for initial interviews with new clients, which was a problem for customer service and the Centre.

Even though the company had been using a spreadsheet to track classes, it had its difficulties. Many Personal Trainers felt they were being overworked having to deliver classes while still trying to build their client base. The client data wasn’t real time; instead, it was entered when the Personal Trainers had time. If there was a question from a client about a routine or information to be given to the Personal Trainer who was absent or engaged, the question or information often would not be dealt with until the Personal Trainer returned simply because the required client information was unavailable. The client often felt neglected and the tone of the conversation with the Personal Trainer became a little confrontational.

Bounce Fitness realised it needed not only a more effective method to record client information and respond to clients, but also to solve problems, such as over scheduling and Personal Trainer – management relations, in the Centre.

You have been engaged to help find solutions

 

Assessment task 2

Task 2 – Practical: Use of Creative Tools

Task 2 requires you to use idea generating tools to exhibit creative thinking and offer a solution to the organisation.

Complete your answers in a Word document and upload below for your Assessor.

You will need to discuss:

2a) What strategies you would establish to monitor and evaluate the performance of key systems in the Case Study? (Link to case study web page.) Evaluate the areas where improvements can be made by implementing this system.

2b) Analyse the operational system currently used to deliver services in the Case Study.

2c) Discuss how, using the Case Study example, you would foster a creative climate, develop organisational learning, and encourage entrepreneurial behaviour by the team.

2d) Identify:

  • The performance measures that you want to achieve
  • Tools that you would use to develop ideas for improvement
  • How you would assess and evaluate the use of each.

 

2e) Include your recorded notes from the following group activity:

Contact your Assessor for scheduling details and instructions. Message Trainer

Working with at least three and no more than eight others in your training group, complete the following as instructed.

The Learner will act as the leader of this group using a different tool as nominated in 2d) to discover new ideas for improving the Case Study processes or systems.

When you are leading the group, you must record/document your session and conduct it as you would if it were a work situation. Remember you are working not only to get ideas, but to build an atmosphere of creativity and organisational learning.

The notes you complete for each session will form part of your Assessment evidence for submission to your Assessor, for this Task (Task 2).

On completion of the session your Assessor, who will observe you and complete this chart (link to BSBMGT608 Task 2 Practical Evidence Record.pdf), must be satisfied that you are able to lead a team to create a creative climate.

2f) On your own, conduct research to discover if there are any emerging trends or opportunities which could be considered for incorporation into the plan you will develop.

2g) On your own again, discuss when it would be appropriate to consult outside experts in the Case Study.

 

 

 

 

Assessment task 3

Task 4 – Practical: Develop Options

4a) Develop a transition implementation plan. This does not have to be exact, but detailed enough to allow senior management to make a decision about whether to proceed or not. Include:

  • Objectives, timelines, measures, and communication plan to manage the implementation
  • Contingency plans for the elements of your idea
  • Risk management and cost benefit analyses.

4b) Who will approve your plan?

4c) How will you manage failures at any point of the implementation?

4d) Discuss how you have incorporated sustainability into your plan.

 

 

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Manage Innovation AND Continuous Improvement

 

Advanced Diploma of Leadership and Management BSB61015

Advanced Diploma of Marketing and Communication BSB61315

 

 

 

BSBMGT608

Manage Innovation AND Continuous Improvement

 

 

 

 

Case Study Based Comprehensive Project

 

 

 

 

 

Student Instruction Guide

Each student must read and adhere to each instruction listed below. If you are unsure of any of the items listed, contact your trainer, assessor or student administration for assistance.

 

The following assessment instructions must be adhered to:

 

1.      Make sure you have read the Learner Guide and accessed the required text (hard copy or digital) prior to commencing and completing any of the questions and activities in this Comprehensive Project.

 

2.      If you are unsure of the requirements of a question, activity or project – please contact your trainer for clarification. Reasonable adjustment options are available however this must be arranged with the Training Department prior to assessment.

 

3.      You must ensure that you have attempted and completed all assessment tasks; written questions, case studies, activities and projects in the Comprehensive Project prior to submitting this for marking.

 

4.      You are required to submit your completed assessment to the Training Administration Department. Please attach a cover sheet prior to submission.

 

5.      Written responses

Written questions require in-depth responses and one-line answers may not be sufficient to be deemed satisfactory. There is no specific word count required for any assessment and the size of the answer boxes in the Comprehensive Project are not indicative of the required length of your answers.

 

6.      A general rule of thumb is to use as many words as you need in order to demonstrate your full understanding of the knowledge and/or skill component. This may differ greatly between candidates in line with varying individual language and literacy skills. Ensure you answer all questions.

 

7.      When conducting online research

You must always provide the website link/s when sourcing information from online sources such as academic journals, industry websites and resource centers.

 

8.      Referencing

Ensure your work is referenced to prevent plagiarism. Please follow Harvard Referencing Style and for more information on plagiarism and referencing, refer to the Student Handbook.

 

9.      Assessment naming protocol

Prior to submission, your Comprehensive Project must comply with the assessment name protocol below. This should be placed as “footer” in your assessment.

 

10.   The file name must follow this format: your full name and unit code

 

11.   You must not delete or alter any sections or wording from the project booklet.

 

12.   All of the above items must be adhered to. Failure to do so will result in your work being returned to you, delaying the marking of your assessment.

 

 

 

Project Report

BSBMGT608 – Manage Innovation AND Continuous Improvement

Project Context

In order to achieve competency for Advanced Diploma of Leadership and Management or Advanced Diploma of Marketing and Communication course, you will have to develop specialised knowledge and skills required from the individuals performing at the range of leadership, management, marketing and communication roles. You will gain advanced cognitive and creative skills to make high level autonomous decisions. You will develop the abilities to review, critically analyse, consolidate and synthesise knowledge, and will be able to use these skills to generate new ideas and initiatives, and resolve complex problems.

At the end of this unit, you will be assessed through case study based comprehensive project in a simulated environment; at MVC boardroom where the outlined organisation’s boardroom can be simulated for meetings and presentations or demonstration purpose. You will be assessed through practical professional scenarios for your independent decision making, and to use your initiative and judgement to plan and implement a range of leadership and management functions in diverse contexts. As you have joined this course after adequate qualification and/or experience, you are expected to complete unit assessments including comprehensive project reflecting your professional competence as a manager, team leader, executive office, or a director of your organization. You are encouraged to apply your acquired knowledge and skills attained during this course in practical scenarios to polish your professional competence and skills.

You are expected to read through the study guide in detail before attempting to complete the assessments. You are also advised to extend your learning through additional learning material such as textbooks, newspaper and journal articles, case studies, online resources, and talking to professionals around you. You may be required to do further research to answer the questions other than the resource materials provided by the MVC. And this project is in digital format.

 

 

 

Project Tasks

  • As a part of your studies you will be required to complete a range of assessments associated with this unit of study.
  • In order to complete this unit of study, undertake the following assessment tasks as directed by the trainer/assessor:

 

Knowledge Assessment

To complete the unit requirements safely and effectively, you must:

  • outline cost-benefit analysis methods
  • describe creativity and innovation theories and concepts
  • list organisational learning principles
  • identify quality management and continuous improvement theories
  • describe relevant risk management concepts
  • outline relevant sustainability practices.

Performance Assessment

You need to complete a performance-based assessment to verify your ability to convert your knowledge into practical application. You need to provide evidence of your ability to:

  • analyse and evaluate systems and performance in key areas of the organisation and identify opportunities for improvement, seeking advice from experts as appropriate
  • promote the value of creativity, innovation and sustainability and recognise successes
  • support the testing and trialling of new ideas and undertake risk management and cost-benefit analysis for options
  • plan for and implement improvements using organisation’s processes for approvals, project management and change management
  • facilitate effective contributions to and communications about continuous improvement and innovation
  • capture insights, experiences and ideas for improvements and incorporate them into the organisation’s knowledge management systems and future planning.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

 

Part 1:

Project Description for Part 1

Based on the case study provided, you will write a report in which you outline a performance and sustainability review strategy, evaluate the strategy, analyse performance reports and trends, and describe how you would seek advice from specialists to identify technological solutions.

Project Procedure for Part 1

  1. Read the case study ‘A. C. Gilbert’ in Appendix 1.
  2. Analyse the information provided and prepare a report addressing the six points in the table on the following pages.
      1.      Describe the key systems and processes used by A. C. Gilbert:

a.      supply chain

b.      operational systems

c.      product/service delivery.

2.      Analyse the three key systems and processes and develop the elements of your review strategy. Applying your knowledge of quality management and continuous improvement theory, develop performance and sustainability measures, assessment tools and techniques that you would use to evaluate the effectiveness of the three key systems and processes.

In your report, include if applicable:

a.      lists of key result areas (KRAs)

b.      lists of key performance indicators (KPIs)

c.      a description of performance review processes

d.      a sample service level agreement.

3.      Using the data provided for results up to 1966, for each of the three key systems, describe how each of your measures, assessment tools and techniques would monitor performance. Include specific examples or hypothetical cases to test the effectiveness of the elements of your review strategy. Write an evaluation of the effectiveness of your review strategy. Suggest improvements to your strategy.

Refer to quality management and continuous improvement theory.

4.      Using the data provided for results up to 1966, analyse the variances from plans and targets for the key result areas (KRAs). Include discussion on performance with regards to:

a.      quality – design/manufacturing

b.      sales

c.      profit

d.      supply chain performance (delivery)

e.      business growth – staff and management performance and/or turnover.

5.      Analyse trends relevant to the organisation. What trends did A. C. Gilbert fail to identify in the late 1950s?

Consider the strengths and weaknesses of the A. C. Gilbert Company prior to 1960. Analyse the following in your report:

a.      market share

b.      reputation

c.      stability

d.      profit

e.      sales

f.      ability to adapt to change

g.      customer service standards

h.      innovation

i.       employee performance

j.       production and manufacturing.

Apply creativity skills to identify missed opportunities to improve business performance. Describe at least one missed opportunity in detail. Include an action plan for implementing the improvement in your report.

6.      Imagine the company did not close in 1967 and has somehow managed to continue operations until today. Discuss the possible use of advice from specialists. What specialists could be consulted to advise on and identify new technology or electronic commerce opportunities? Consider:

a.      internal – engineers, production staff, manufacturing staff, sales personnel, human resources personnel

b.      external – marketing consultants, advertising experts, engineers or designers, IT consultants.

  1. Submit your report to your assessor as per the specifications below. Ensure you keep a copy of all work submitted for your records.

Project Specification for Part 1

You must provide:

  • a written report submitted within agreed timeframe.

Your assessor will be looking for:

  • reference to, and application of, quality management and continuous improvement theories in review strategy
  • reference to and application of sustainability practices in review strategy
  • analytical skills to identify improvement opportunities
  • demonstration of creativity skills to think laterally and identify improvement opportunities.
  • documentation can be submitted electronically or posted in the mail.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Appendix 1: A. C. Gilbert (Part 1)

History 1909–1961

Alfred Carlton Gilbert was an inventor and a toy manufacturer who invented the Erector engineering set. His original company, The Mysto Manufacturing Company, was founded in 1909 to manufacture the Erector set. In 1916, Mysto became the A. C. Gilbert Company and gained a reputation for producing quality toys.

By the 1950s, A. C. Gilbert was one of the leading toymakers in the United States, with annual sales regularly topping $17 million. This was an outstanding achievement for a relatively small company.

In 1961, A. C. Gilbert, Senior, died, leaving the company in the hands of his son, A. C. Junior. At the time A. C. Junior took over the firm, the company was established as a traditional, reliable and profitable manufacturer of educational toys.

Product lines and rationale

  1. C. Gilbert produced train sets, but their most popular lines were chemistry sets, microscopes and their best seller, the Meccano-like Erector engineering sets that had been popular with children for more than 50 years.
  2. C. Gilbert toys were not cheap. They were high quality, solidly crafted and made to endure. Parts and packaging were designed to last for many years, with the Erector set packaged in long-lasting metal boxes. The focus was on educational toys, primarily aimed at boys rather than girls. The company had a limited range, but what they did manufacture was top-quality and highly regarded.

Systems and processes

  1. C. Gilbert was a small company. The following models demonstrate the systems and processes in place.

Note: These flowcharts have been included for assessment purposes only and may not accurately reflect the actual processes in place at A. C. Gilbert.

History 1961–1967

As the 1950s moved into the 1960s, there were huge cultural changes across the world. The fifties were a very traditional era of family values and morals, conservative and staid. Then came the ‘swinging sixties’. The sixties were a time of rapid change both technologically and culturally. Old-fashioned values gave way to new moral freedoms.

Where the fifties represented solidarity and familiarity, the sixties embraced change. Everything was bolder, brighter and more daring. A new young president and rising social activism by youth saw changes in clothing, music and interests. Young people rebelled against the values of their parents and embraced a more fast-paced, exciting and riskier lifestyle.

Changes to the toy industry

Cultural changes had a huge impact in western toy markets. Barbie and Action Man became ‘must have’ toys. Girls moved away from baby dolls and cots and wanted dolls that were more grown up, modern and trendy. They wanted dolls they could dress in the latest fashions and who had exciting ‘careers’, boyfriends and cars of their own. Boys were moving away from the traditional train sets and towards exciting new slot-car racing sets and action figures from popular movies and television shows.

Traditionally, toy advertising had been done via magazine promotions, but the sixties brought in a new phenomenon: television advertising. A hugely powerful medium, TV advertising became increasingly ‘hard sell’, with toys heavily promoted, especially in the lead up to Christmas. Children wanted the latest and greatest toys that they saw in these advertisements, and they put pressure on their parents to buy, which their parents did.

Retailing of toys during this period reflected a shift in retailing in general. Small, specialty retailers with experienced and knowledgeable staff were going out of business, replaced by large discount stores catering for the mass market. The goal of this type of retailer was to turnover stock. Heavily advertised lines were in demand, and that is what they would stock. Cheap was in, and giant retailers were after a quick profit from easily saleable, inexpensive products. They weren’t interested in catering to a niche market by stocking more expensive, harder to shift lines.

Packaging was bright and colourful in order to attract children growing up in a world of colour TV, hypercolour clothing and visual stimulation provided by the swinging sixties.

 

 

Effects on A. C. Gilbert

As a small, traditional company, A. C. Gilbert was slow to react to these changes. It may have been that they were not aware of the changes or were overly confident that their good name and reputation were enough to continue trading as before. The consequences of this short-sightedness soon became apparent.

1961 (figures approximate)

L/Y Sales Actual sales Difference Profit
$12.6 million $11.5 million ($1.1 million) $20,011.00

This drop-in sales was also reflected in a fall in the share price of the company.

Outcomes

As a result of the falling profits and share price, the company became attractive to an opportunistic businessman, Jack Wrather. Jack Wrather was an independent television producer who had made his money producing the popular programs ‘Lassie’ and ‘The Lone Ranger’. Jack Wrather wanted to purchase a successful business and felt that in A. C. Gilbert, he had the opportunity to use his knowledge of popular entertainment and apply it to the production of toys. He purchased 52% of A. C. Gilbert for $4 million and immediately set about making his mark on the company. A. C. Junior stayed on as Chairman, but his influence was minimal.

Actions taken by Jack Wrather

  • Set a goal to achieve sales of $20 million in 1963.
  • Replaced the top A. C. Gilbert executives with his own people.
  • Initiated a massive advertising campaign.
  • Increased sales staff by 50%.
  • Instructed sales staff to adopt an aggressive sales approach.
  • Introduced 50 new toy lines, raising the lines to 307.
  • Changed the focus from traditional boys’ toys to ranges for pre-school children,
    and dolls and other toys aimed at girls between the ages of 6 and 14.
  • Spent $1 million on changing the packaging for all lines to brighter, more
    colourful boxes.

Performance report

Year Sales Difference from previous year Profit/loss
1961 $11.5 million ($1.1 million) $20,011.00
1962 $10.9 million ($600,000.00) ($281,000.00)
1963 $10.7 million ($200.000.00) ($5.7 million)
1964 $11.4 million $700,000.00 ($2.6 million)
1965 $14.9 million $3.5 million ($2.9 million)
1966 $12.9 million ($2 million) ($12,872,000.00)
1967 A. C. Gilbert closed (1909–1967)

Key milestones

1962:

  • Jack Wrather purchased 52% of A. C. Gilbert.
  • Replaced existing executives with his own people.
  • Increased sales staff by 50%.
  • Implemented extensive television advertising.
  • Set an organisational goal to achieve sales of $20 million for 1963.
  • Company recorded a loss of $281,000.00.
  • Introduced 50 new lines in less than 12 months, using existing engineers and production departments who lacked training and experience in the new product range.
  • Repackaged existing lines at a cost of $1 million.

1963:

  • Sales and profits down on previous year.
  • Anticipated drop in profits due to expansion and cost of establishing new lines.
  • Sales fell short of expectations.
  • Decline in quality of toys – feedback indicated products poorly made and designed (dolls did not even come with a change of clothing).
  • New range perceived by customers as poor quality and overpriced – not value for money nor attractive to the target market.

1964:

  • Jack Wrather fired most of the top management team he had hired two years previously.
  • Crisis management led to multiple changes and dramatic measures being taken and then changed – often one measure contradicting the previous.
  • Jack Wrather hired new CEO – Isaacson.
  • Isaacson fired the entire sales team.
  • Isaacson made huge cutbacks in spending.
  • Sales were channelled through independent manufacturer’s reps, which was cheaper than maintaining an in-house sales force.
  • Long-standing relationships soured as the independent reps worked on commission and pushed sales, with no interest in maintaining or building relationships with customers.
  • C. Gilbert had built its success on personal service and building relationships – that was destroyed within 12 months.
  • C. Gilbert Junior died and is replaced as Chairman by Jack Wrather. Isaacson assumes the role of President.
  • Prior to Christmas, many of the previous year’s failed products were deleted and 20 new items introduced.
  • Reduced the price of core lines such as the Erector set from $75 to $20, but quality also impacted – cardboard box instead of metal boxes, and brittle parts instead of sturdy, long-lasting parts.
  • Sales increased and there was some degree of optimism.

1965:

  • Sought to capitalise on popular crazes such as James Bond and The Man from U.N.C.L.E. by introducing action figures for Christmas.
  • Due to internal strife and staff cutbacks, the new lines were not delivered to the stores until after Christmas.
  • Operated on a skeleton workforce.
  • Due to lack of staff, A. C. Gilbert was unable to implement changes or introduce new lines quickly enough to capitalise on trends.

1966

  • Increased advertising spending to $3 million.
  • Introduced point-of-purchase display products supplied to dealers free of charge.
  • Borrowed $6.25 million, granted on the event that the company made a profit in 1996.
  • Company made a loss of $12,872,000.00.

1967

  • February – A. C. Gilbert closed its doors after 58 years.

Note: This case study is a true story. You may wish to read more about this organisation or to conduct additional research online.

Reference material

  • Tibballs, G., 1999, Business blunders, ‘A. C. Gilbert: Toy Story’, Robinson Publishing Ltd, pp. 43.

 

 

 

 

 

 

Part 2:

Project Description for Part 2

Based on the case study provided, you will develop a performance improvement strategy, brief a team of peers on the strategy, develop the strategy and encourage innovation within the group session, and incorporate results of consultation into strategy. You will develop risk and cost-benefit analyses which you will submit to your assessor for approval.

Project Procedure for Part 2

  1. Read the case study ‘A. C. Gilbert’ (Appendix 1). Assume no improvements have been made and the company is still operating in the same way today as when it closed in 1967.
  2. Consider the following scenario:

Your manager, as per organisational processes for continuous improvement, has asked you to develop a performance improvement strategy, brief the management team, develop the idea with the team, seek the team’s approval and seek final approval from your manager.

  1. Develop a one-page performance improvement strategy related to competitiveness. Include:
    1. strategic goals
    2. description of proposed process or amendment to current process
    3. brief explanation of how proposal will improve performance and competitiveness
    4. KRAs, KPIs, targets.
  2. Prepare to deliver a 20–30-minute management team briefing and consultation session:
    1. distribute your proposed strategies to team (team members may be other learners, or another group approved by assessor)
    2. ask team to consider strategy, including:
      1. pros and cons
      2. changes or improvements to strategy
  • preparing to discuss changes or improvements at team briefing and consultation session.
  1. agree on a time for session (agree on time with assessor to ensure assessor can observe session).

 

  1. Lead session:
    1. explain to team the objective of the session and how the outcome will contribute to the goals of the organisation
    2. discuss options and work through group suggestions
    3. use creative techniques to generate or develop ideas
    4. work through implications of suggestions to trial them
    5. encourage group to point out issues or potential problems during trialling
    6. when applicable, accept failure of ideas and recognise successful ideas.
  2. Summarise results of session and seek group’s approval for amended strategy.
  3. Incorporate results of session into revised strategy.
  4. Develop a risk analysis for strategy.
  5. Develop a cost-benefit analysis for strategy.
  6. Arrange a time to meet with assessor (in role of your manager) to discuss strategy, risk and cost-benefit analyses. Explain costs and benefits and discuss the creativity and innovation theories you have considered for this strategy. Seek approval for strategy.
  7. Submit documents to your assessor as per the specifications below. Ensure you keep a copy of all work submitted for your records.

Project Specification for Part 2

You must provide a:

  • one-page performance improvement strategy
  • 20–30-minute team briefing and consultation session (team members may be other learners, or another group approved by assessor)
  • revised one-page performance improvement strategy
  • written risk analysis
  • written cost-benefit analysis.

 

 

Your assessor will be looking for:

  • application of quality management and continuous improvement theories in improvement strategy
  • demonstration of creativity and innovation theories in group consultation
  • application of organisational learning principles
  • demonstration of cost-benefit analysis
  • demonstration of risk management
  • analytical skills to identify improvement opportunities
  • demonstration of creativity skills to think laterally and identify improvement opportunities that come from group
  • explanation of creativity and innovation theories considered
  • demonstration of learning skills to develop options for continuous improvement

 

 

 

 

 

 

 

 

 

 

 

 

 

Part 3:

Project Description for Part 3

Based on part 1 of the case study provided (see Appendix 1), you will develop an implementation plan to embed a new process. Based on part 2 of the case study (see Appendix 1), you will need to amend your plan to ensure success.

Project Procedure for Part 3

  1. Turn to the case study ‘Implement an innovative process’ (Appendix 1).
  2. Review ‘Part 1 –Implementation’. Examine all aspects of the new process to be implemented.
  3. Develop action plans for 1) transition, and 2) communication. In each action plan, include:
    1. activities, objectives, measures (KPIs), timeframes
    2. activities to promote the process and sustainability
    3. activities to communicate costs and benefits to relevant people
    4. activities to reduce any negative impact on people.
  4. Develop at least two contingency plans related to possible implementation issues you foresee in relation to activities in your action plans.
  5. Review ‘Part 2 – Follow up’. Examine implementation issues and failures.
  6. Critically analyse the causes of these implementation failures and draft a report describing how the contingency plans will address them.
  7. Amend action plans and contingency plans to address the implementation failures.
  8. Develop a schedule for evaluation and continuous improvement. Include regularly scheduled:
    1. evaluation activities, regularly repeated over a suitable timeframe
    2. evaluation activities to capture learnings from all work activities
    3. activities to embed learning into work processes.
  9. Submit documents to your assessor as per the specifications below. Ensure you keep a copy of all work submitted for your records.

Project Specification for Part 3

You must provide:

  • action plans for transition, communication
  • two contingency plans related to transition and communication action plans
  • a written analysis of the causes of implementation failure
  • amended action plans and contingency plans
  • evaluation and continuous improvement schedule.

Your assessor will be looking for:

  • application of quality management and continuous improvement theories to planning and scheduling activities
  • application of creativity and innovation theories to scheduling evaluation and continuous improvement
  • application of organisational learning principles to continuous improvement planning
  • application of sustainability practices to planning/revising plans
  • analytical skills to identify improvement opportunities based on data in case study
  • demonstration of creativity skills to think laterally and identify improvement opportunities to revise activities based on data in case study
  • demonstration of learning skills to develop options for continuous improvement from data in case study.

 

 

 

 

 

 

Appendix 1: Implement an innovative process

Part 1 – Implementation

John Jones, a Production Manager at A. C. Gilbert, has developed an idea for improving efficiencies in the manufacturing process at A. C. Gilbert. The idea came as a result of the innovative ideas program, and John has successfully trialled the program on one line in the processing plant.

The program has been evaluated and found to be successful, and you are now in the process of implementing the program company-wide.

Overview of the program

The goal of the program is to increase productivity, reduce waste, improve sustainability, and reduce errors on production lines by 20% by allocating specialist team members to individual lines.

A secondary goal is to reduce staff turnover from an average of 32% per annum to 20% per annum, thus improving the skill levels and efficiencies of the plant and reducing costs in recruiting and training new staff.

Production staff and process workers will be divided into five different teams. Each team will be responsible for the manufacturing of five product lines. Team members will only work on their specialty line, and rosters will be altered to ensure adequate staff on each line during the 12-hour production cycle. This may involve changes to staff rosters, in some cases by implementing 12-hour shifts, but will not impact on earnings or result in the loss of any hours of work.

John also suggested involving teams in goal setting and objective setting for their own product lines. Each month they meet to develop production and error rate projections for the next, with a goal to continuously improve both rates to achieve a maximum of 4% error rate and a 40% increase in productivity within 24 months. Current error rates are at 22%.

To incorporate this change, production lines will be closed for 48 hours for retooling. During this period, staff will be re-trained in the production of their designated lines by shift supervisors. Training required will include technical training, motivational training and quality control procedures along with goal and objective setting workshops.

Costs

It is projected that the costs incurred for the change will be:

Development costs
●     Initial trial $150,000
Implementation costs
●     Retooling the production line

●     Training

●     Loss of productivity

$1.2 million

$20,000

$50,000

Ongoing costs
●     Initial errors and reduced productivity $150,000

Anticipated savings

By implementing the above measures, the following savings have been budgeted:

  • savings of $300,000 per annum in staff turnover costs
  • savings of $1 million per annum in lost productivity and errors
  • savings of $200,000 per annum in service and repairs costs to equipment.

Benefits and concerns

During the trial, a number of advantages and concerns were identified. There were initial fears that staff would become bored and complacent, continually producing the same lines. Analysis during the pilot found that, after the first week, staff became quite ’proud‘ of their output and felt a degree of ownership for the lines they were responsible for. Morale improved in a team environment.

Employees were initially reluctant to participate in setting their own error and productivity targets. They tended to overestimate the percentages and did not wish to commit to large improvements. Managers feel it will take some time and training in understanding the financials and operational reports for them to set realistic targets.

Many employees lack formal education, and some have limited English, which was also an area of concern when trying to involve them in what they perceived to be ‘management decisions’. This style of management is a huge change in the workplace. Most employees were used to being lectured for making mistakes, rather than encouraged to participate in decision-making and feeling like they have some ownership of the process and outcomes. There is some reluctance and anxiety involved and a degree of resistance from some long-term employees, who feel they are being asked to do a management job and should be paid accordingly. Management fear there could be some industrial relations implications.

Other concerns revolve around productivity levels during the transition. It is understood that it will take some time for employees to operate at full productivity, as they will be working on new production lines and different products. Concerns that deliveries won’t be met, and customers will be disadvantaged are key concerns for management.

From a technology standpoint, the new production lines will be faster and more efficient. However, the current service technicians are used to the old lines and lack the experience to service and maintain the new equipment. It is possible that breakdowns could impact on production targets.

Part 2 – Follow-up

Make the following assumptions:

  • The new program has been in place for eight weeks with the following outcomes:
    • productivity has decreased by 8% to 66%
    • delays on the line have increased by 10%
    • waste has increased by 10%
    • error rates have fallen by 2% to 20%
    • 15 out of 300 staff have resigned since the new program was introduced, including two shift supervisors.
  • After 16 weeks:
    • productivity remains at 66%
    • delays on the lines have improved and are now at pre-change levels
    • error rates have remained steady at 20%
    • staff levels have remained steady.
  • The following comments were raised at a staff forum held two months after the implementation.
    • New machines are very different; training was not enough.
    • Employees feel that figures don’t mean much to them – they are struggling to understand what % rates have to do with their day-to-day workload.
    • Employees understand the importance of sustainability but have no idea how to apply sustainable practices to workplace or amend own work practices to make them more sustainable.
    • New rosters have been unpopular with some employees.
    • 12-hour shifts were introduced to keep teams together, but they are causing difficulties for staff with regards to managing their families.
    • Longer shifts are also resulting in people becoming tired and making errors.
    • The OHS representative is concerned that injuries might increase as a result.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Project Marking Instruction for Trainers and Assessors

Instructions for Part 1

The candidate will demonstrate the skills and knowledge required to review, evaluate and analyse programs, systems and processes.

Based on a case study, the candidate will write a report in which they outline performance and sustainability review strategy, evaluate the strategy, analyse performance reports and trends, and describe how they would seek advice from specialists to identify technological solutions.

Ensure you review the A. C. Gilbert case study and assessment.

The candidate must provide a written report.

Instructions for part 2

The candidate will demonstrate the skills and knowledge required to develop options for continuous improvement.

Based on a case study, the candidate will develop a performance improvement strategy, brief a team of peers on the strategy, develop the strategy and encourage innovation within the group session, and incorporate results of consultation into strategy. The candidate will develop risk and cost-benefit analyses, which they will submit to the assessor (in role of manager) for review and approval.

Ensure you review the A. C. Gilbert case study and assessment. Agree time to observe team briefing. Agree time to meet with candidate to review and approve strategy.

The candidate must provide a:

  • one-page performance improvement strategy
  • 20–30-minute team briefing and consultation session
  • revised one-page performance improvement strategy
  • written risk analysis
  • written cost-benefit analysis.

 

 

 

Instructions for part 3

The candidate will demonstrate the skills and knowledge required to implement innovative processes.

Based on a case study scenario, the candidate will develop an implementation plan to embed a new process. Based on a second case study scenario, the candidate will amend their plan to ensure success.

Ensure you review the ‘Implement an innovative process’ case study and assessment.

  • The candidate must provide:
    • action plans for transition, communication
    • two contingency plans related to transition, communication action plans
    • amended action plans and contingency plans based on data in part 2 of
      case study
    • evaluation and continuous improvement schedule.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Assessors Final Feedback and Comments

 
 
 
 
 
 
 
 
 

 

Result                   oSatisfactory                   oNot Yet Satisfactory
Assessor’s Signature:

 

Date:

 

 

 

 

 

 

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Assessment Task 2 – Practical: Develop Strategic Plan

Assessment Task 2 – Practical: Develop Strategic Plan

Task 2 requires you to analyse the capabilities of an organisation and develop a strategic plan. To enable you to do this, you must develop a strategic plan for Bounce Fitness to assist them to move into the corporate arena.

If you are completing your Assessment on a similar activity in your own business, you must provide all of the same documents including the marketing plan for your Assessor.

Download the Bounce Fitness Corporate Marketing Plan from the Bounce Fitness website and use this as the vehicle to develop the new strategic plan.

Your plan must have accurate spelling and grammar and be formatted in a fashion suitable to be presented to a Board of Directors. You may use the Strategic Plan fillable Template on the simulated business Bounce Fitness website.

2a) Your plan must address the following points:

  • Background and research relevant to the plan
  • Legislation, regulations and codes of practice, including for intellectual property that must be considered for your strategic plan
  • Objectives, strategies and priorities
  • Roles and responsibilities
  • Performance indicators
  • Timeframes
  • Consideration of co-operative ventures
  • Cost-benefit and risk analysis
  • What experts you would consult and why
  • How you will monitor and evaluate the implementation of the plan and make refinements as appropriate
  • How you will review the effectiveness of planning processes and identify opportunities for improvement.

2b) Your strategic plan must include:

  • At least one SWOT and PESTLE analysis.

Include any documents you use from the Bounce Fitness website or supply them from your organisation and reference any other information for your Assessor.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Risk management plan

Assessment task information

To be assessed for this competency, you must:

  • Analyse information from a range of sources to identify the scope and context of the risk management process including:
    • Stakeholder analysis
    • Political, economic, social, legal, technological and policy context
    • Current arrangements
    • Objectives and critical success factors for the area included in scope
    • Risks that may apply to scope
    • Consult and communicate with relevant stakeholders to identify and assess risks, determine appropriate risk treatment actions and priorities and explain the risk management processes
    • Develop and implement an action plan to treat risks
    • Monitor and evaluate the action plan and risk management process
    • Maintain documentation.

The following Assessment Tasks must be completed by you to enable you to demonstrate these skills. These must be conducted:

Using the simulated business (Bounce Fitness)

or

In your own workplace if you are able to access all the documents and conduct all of the activities.

Ensure that you gain the approval of your choice with your Assessor before commencing. (Message Trainer.)

Required documents

This assessment requires you to develop a risk management plan which will include:

  • Stakeholder analysis
  • Political, economic, social, legal, technological and policy context
  • Current arrangements
  • Objectives and critical success factors for the area included in scope
  • Risks that may apply to scope.

If you are using your own organisation, you will require copies of the following documents for the use of your Assessor. If you are using the simulated business Bounce Fitness, you will need these documents found on the Bounce Fitness website:

  • Infrastructure tab / Current Projects folder / Bounce Fitness Corporate Marketing Plan
  • Policies tab / Quality Folder / Quality Policy and New Product Development Policy
  • Procedures tab / Contingency Planning / Business Continuity Planning
  • Procedures tab / Financial Procedures / Purchasing Plan Procedures
  • People tab / Hierarchal Structure

You may also need to conduct further research on the Bounce Fitness website and/or conduct external research.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This Task requires you to develop a risk management plan. To do this you may choose a risk posed in your organisation or use a potential risk posed by the simulated business, Bounce Fitness.

If you choose to use a risk from your organisation, you must supply copies of any organisational documents to which you refer as part of your evidence for your Assessor. The risk you select must be one that could present a real concern to your organisation. The final risk management plan must be in the format required by your organisation. Where appropriate, use and make reference to the AS/NZS ISO 31000:2009 Risk Management – Principles and Guidelines.

If you are using the simulated business, you will need to download and print the documents listed on the previous assessment information page and select a risk that could be posed by the Bounce Fitness Corporate Marketing Plan. The final risk management plan must be in an appropriate format. You will be able to find several examples of risk management plans online.

Regardless of which model you choose to use, to enable you to meet the standards required by this competency, ensure that you include the following in your plan:

2a) Review the processes, procedures, and requirements for undertaking risk management and discuss each for the organisation you have chosen. Identify and explain how the AS/NZS ISO 31000:2009 Risk Management – Principles and Guidelines could be used as part of the plan.

2b) Determine the scope for this risk management project.

2c) Identify the internal and external stakeholders, and the possible issues that they may have.

2d) Review the political, economic, social, legal, technological, and policy contexts in relation to managing risk for this risk.

2e) Review the strengths and weaknesses. Include copies as evidence.

2f) Create a list of critical success factors, goals, and objectives in the area included in the scope.

2g) Discuss who you will request for support and how you will do this. Include copies as evidence.

2h) With whom will you communicate and invite to participate in this risk management process? How will you achieve this? Include copies as evidence.

2i) How will you invite relevant parties to assist in the identification of risks? Include copies as evidence.

2j) What are the risks that may apply to scope? How did you research these? Include copies as evidence.

2k) What tools and techniques did you use to generate the list of risks that apply to the scope and with whom did you consult regarding this?

2l) How did you assess likelihood of risk occurring? Include copies as evidence.

2m) How did you assess impact or consequence if risks occur? Include copies as evidence.

2n) How did you evaluate and prioritise risks for treatment? Include copies as evidence.

2o) How did you determine and select the most appropriate options for treating the risks that you have chosen to work with? Identify which insurer and insurance policies you could engage and purchase, and explain how they could assist with any risk minimisation. Include an insurance proposal from your nominated insurer.

2p) Include a copy of your action plan for implementing the risk treatment.

The action plan must include:

  • What actions are required?
  • Who is taking responsibility?
  • Time lines
  • Monitoring processes.

2q) How will you communicate the risk management processes to relevant parties? Who are the relevant parties? Include copies as evidence.

2r) How did you ensure all documentation is in order and appropriately stored?

2s) How will you implement and monitor the action plan? Include copies as evidence.

2t) How will you evaluate the risk management process? Include copies as evidence.

2u) Discuss the legislation, Codes of Practice, and national standards that you will have to consider in developing and implementing this risk management plan.

 

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Market research plan

To be assessed for this competency, you must demonstrate your ability to:

  • Prepare at least one market research plan
  • Develop specifications for research components outsourced to external consultants as appropriate
  • Manage market research activities in accordance with organisational market research policy and procedures
  • Evaluate research processes and findings against relevant market research project plan and work plans
  • Prepare and present a report on market research findings.

These may be conducted in your own workplace if you are able to access all the documents and conduct all of the activities or as a Case Study based on the simulated business, Bounce Fitness.

Ensure that you gain the approval of your choice with your Assessor before commencing. (Message Trainer.)

Information Regarding the Assessment

Using your organisation, one provided by the Assessor or the simulated business, Bounce Fitness, assess the needs of that organisation, prepare, manage and evaluate market research projects across the organisation.

If you are using your organisation or one supplied by the Assessor, simply substitute the name of that organisation for the Bounce Fitness references and complete the tasks using your chosen business.

You will need to print copies of documentation to which you refer as evidence to support your tasks.

 

 

The Board of Directors of Bounce Fitness have read and approved the Creative Brief for the Introduction of Corporate Fitness Programs presented to them by the Executive of Bounce Fitness. However, before committing funding, they want to see market research results taken from three of the regions that Bounce Fitness services to reinforce the usefulness of this project.

To do this, complete the following tasks. Include copies of any documentation to which you refer for the reference of your Assessor.

You will need to refer to the following documents on the Bounce Fitness website:

  • Infrastructure / Current Projects / Creative Brief for the Introduction of Corporate Fitness Programs
  • Policies / Marketing Policies / Market Research Policy
  • Procedures / Marketing Procedures / Market Research Procedures
  • Procedures / Human Resource Procedures /Procedure for Engaging External Consultants

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Assessment Task 2 Practical: Prepare Market Research Plan for Implementation

Task 2 requires you to produce a market research proposal to the Board of Directors of your chosen organisation, the Case Study (Bounce Fitness), your organisation or one supplied by the Assessor.

The proposal should be presented in a professional manner modelled on the requirements in the Bounce Fitness Style Guide or those of the organisation chosen by you for this assessment.

Your proposal must be suitably formatted for this audience, be word processed, spell and grammar checked with appropriate headings including a Bibliography and Appendices if appropriate.

Your proposal must conform to the Bounce Fitness (or those of the organisation chosen by you for this assessment) Marketing Research Policy and Procedure for Engaging External Consultants. Include copies of the documents you used for the reference of your Assessor.

In your proposal you must detail:

  • a)       Objectives for the market research
  • b)      Projected plan to achieve the client’s objectives
  • c)       The cost of completing the research
  • d)      Projected timeline
  • e)      Who will conduct the research and why you made this choice
  • f)        Where the research will be conducted.
  • g)       What process would you use to confirm the validity of the information and data?

Include copies of any documents to which you refer for your Assessor.

 

 

 

 

Assessment Task 3 Practical: Prepare and Present a Market Research Report

Task 3 requires you to produce and present a market research report. You must base your report on the data collected in the Market Research Results of Creative Brief for the Introduction of Corporate Fitness Programs.

You will find the data and other basic information on the Bounce Fitness website at:

  • Infrastructure / Current Projects / Market Research Results of Creative Brief for the Introduction of Corporate Fitness Programs

However, it is for you to describe the methodology. You must decide how this information was collected and develop a plan so that you can complete this Task.

The market research report must be presented in the same format you used in Task 2 and be suitable for the client. Your report must include a comprehensive summary of results and at a minimum include the following:

  • Executive Summary
  • Introduction
  • Methodology
  • Results – tables and graphs, which summarise relevant data for the client.
  • Discussion – clearly discuss the results of your research and what applications /implications this information has for your client
  • Recommendations – clear recommendations for your client which are suitable for their situation, i.e. consider financial, physical and managerial resources available to your client when making recommendations. These recommendations should also be clearly supported by both primary and secondary data
  • Bibliography – include web sites
  • Appendices – should include raw data collected from surveys, questionnaires and secondary data.

When your report is complete, submit it below and arrange a time with your Assessor for you to present the results of your research to the Assessor and training group acting as your client (either in person, or virtually via web conference or Skype call). After outlining the objectives of your research, you will provide a brief summary of your results and then provide recommendations for your client, which is supported by your research.

Contact your Assessor for Task scheduling details and instructions. Message Trainer.

Include copies of any documents to which you refer together with your report submission for your Assessor.

 

 

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Conceptual-Theory-Empirical

Pages:
1 page (275 words) Double spaced

Type of paper:
Research paper Undergraduate (yrs. 3-4)

Discipline:
Nursing

Title:
MN502-Unit 8 DISCUSSION – TOPIC :C-T-E

Sources to be cited:
3

Paper format:
APA

Paper instructions:
Topic: C-T-E

Conceptual-Theory-Empirical (C-T-E) formalization is a way to analyze research by systematically testing or generating theory. The function of theory is to help us better understand the world. The C-T-E system is a whole system of nursing knowledge. Review the holarchy of nursing knowledge, note its application to real-world practice.

Writing in the voice of your chosen theorist, describe the Conceptual-Theory-Empirical (C-T-E) structure process you used in creating your theory?

Textbook Readings

Philosophies and theories for advanced nursing practice

Chapter 25: “Theory Testing and Theory Evaluation”
Chapter 26: “Using Theory in Evidence-Based Advanced Nursing Practice”
Journal Readings

Please retrieve and read the following Journal articles from the Library. Articles can be located through a search in the CINAHL database, OVID database, Course Documents, or by using the link at the end of the reference if provided.

Fawcett, J. (2015). Evolution of the science of unitary human beings: The conceptual system, theory development, and research and practice methodologies. Visions: The Journal of Rogerian Nursing Science, 21(1), 9-16.

Saifan, A., AbuRuz, M. E., & Masa’deh, R. (2015). Theory practice gaps in nursing education: A qualitative perspective. Journal of Social Sciences, 11(1), 20-29.

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Pick a health issue. Any health issue, but preferably one that you are interested in

Pick a health issue. Any health issue, but preferably one that you are interested in (e.g., a
type of heart disease or an autoimmune disorder, a form of cancer or diabetes, whatever illness
you’re interested in). This is the hard part; if the illness is too broad, it can cause you problems
(e.g., don’t work on ‘heart disease”, instead work on one type of heart disease or one type of
cancer, and even then that might be too broad).

Write a 10 page (double spaced) paper on this illness describing
a. The characteristics of the illness and its prevalence (~1 page)
b. The etiology of the illness. How does it come about and what factors lead to its
occurrence? (~1.5 pages)
c. Presumed mechanisms. This is the main part of the essay and should include the
contribution of developmental and psychosocial factors, genetic contribution, hormonal,
immune, neurotransmitter or other factors involved. (~5-6 pages). AS the course is about
stress, this should be a significant component of the essay.
d. Summary (1.5-2 pages) that provides an overall perspective of the issues, particularly
your own assessment of the state of the field.

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In what ways do you think the dystopian settings of these texts help the writers to shape their presenations of the protangonists in peril

it needs to compare between the texts of both the road by cormac mccarthy and war of the worlds by H. G. Wells

Key infomation

Students write a comparative critical study of two texts on a theme of their choice
An appropriate academic bibliography must be included
An academic form of referencing must be used
The word count is 2,500 words (not including quotations or academic bibliography)
The task must be worded so that it gives access to all five assessment objectives (AOs)
One text must have been written pre-1900
Two different authors must be studied
Equal attention must be paid to each text
A-level core set texts and chosen comparative set texts listed for study in either Love through the ages or in Texts in shared contexts cannot be used for NEA
Texts in translation, that have been influential and significant in the development of literature in English, can be used
Poetry texts must be as substantial as a novel or a play. A poetry text could be either one longer narrative poem or a single authored collection of shorter poems. A discrete Chaucer Tale would be suitable as a text for study, as would a poem such as The Rape of the Lock. If students are using a collection of short poems, they must have studied the whole text and select at least two poems to write about in detail as examples of the wider collection
Single authored collections of short stories are permissible. If students are using a collection of short stories, they must have studied the whole text and select at least two stories to write about in detail as examples of the wider collection.

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foundational documents—Declaration of Independence

This paper’s topic will be one you chose and that I will approve. It will be something you have interest in knowing more about, whether it is an individual (i.e. one of the founding fathers, a president, a constitutional crisis, branch of government, foundational documents—Declaration of Independence, Constitution, Bill of Rights, or any other relevant topic).
It will be a research paper using the scientific method – and not a term paper per se. You will develop a question, form a hypothesis, collect data, analyze the data, draw a tentative conclusion and offer areas for future research.
Your paper should be 10 – 12 double-spaced pages and needs to be posted on Blackboard or emailed to me on or before midnight, Friday, May 3. You are expected to draw on at least five different course readings, and include a “Works Cited” page using MLA format throughout the paper. This will also include an in-class presentation of your paper that will be included in your grade.

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