Brand Sustainability Assignment
Directions
Select a major brand that has been featured in the news for its sustainability efforts and explore its practices more broadly and deeply via Internet searches. Using academic research to support your position, develop an 800-word APA paper that addresses the following:
What claims does the company make about social and environmental responsibility?
What evidence does it offer to back up its claims?
What do watchdog agencies have to say about company practices?
Does the company appear to operate from a culture of sustainability?
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