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Step 2: Executive Summary (not to exceed two pages)Company name, address, phone numbersName (s), addresses of key peopleBrief description of the business, its products and services, the customer problem they solve, and the company’s competitive advantage.Brief overview of the market for your product or serviceBrief overview of the strategies that will make your company a successBrief description of the managerial and technical experience of the key players in the companyBrief statement of the financial request and how the money will be used.Charts or tables of showing financial highlightsStep 8: Marketing StrategyTarget MarketProblem to be solved or benefit to be offeredDemographic ProfileOther significant customer characteristicsCustomer Motivation to buyMarket size and trendsHow large is the market?Is it growing or shrinking? How fast?Sales force, size, and description of teamAdvertising and Promotion (media used, costs, frequency, publicity plans)PricingCost structure (fixed or variable)Desired image in the marketComparison against competitors pricesDiscountsGross profit margin Distribution strategy (channels, sales techniques)
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