Part one
The name that I would like for like for the lemonade is Simply Fresh with natural ingredients to include natural energy giving ingredients. I also think we should be a for-profit business in the beverage industry.
The target market: young, young professionals, health and fitness driven individuals.
I will attach the worksheet that need be completed for the part.
Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.
Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:
Target market
Product’s definition to the target market
Viable pricing strategy
Brand’s position in the competitive environment
Complete the Marketing Lemonade Worksheet.
Part 2
Details:
Throughout the course, you have been deepening your understanding of public relations through the lens of entrepreneurship and the importance of building and developing networks to sustain long-term relationships.
For this assignment, imagine you have established a small company and you are looking to expand your business in its current field or into related fields. Currently, your business primarily relies on word of mouth and has a small online presence, but has not branched out into social media and networking. Your small business has the potential of growing exponentially with the implementation of the right strategic communication plan.
In a 500-750 word report, discuss the value of networking in developing business opportunities and sustaining long-term relationships for your startup company.
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