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Part One Please no plagiarism And I will upload the previous assignment so that you will know what to write aboutAfter identifying potential goals, key messages, and audiences from the interview responses in the Topic 5 assignment, the next step is to build the brand. This stage of building your strategic communication plan focuses on determining the platform, social media, and networking outlets to share the goals and key messages while maintaining or improving branding of the person or organization. The purpose of this assignment is to strategically apply the goals and key messages of the person, organization, or business, and to determine a branding strategy.For this assignment, create a 10-12 slide PowerPoint presentation with a title slide, presenter’s notes, and references slide. In your presentation, address the following:
Restate the potential goals and key messages of the organization.
Explain appropriate platforms for the primary, secondary, and tertiary audiences for the organization’s key messages.
Recommend appropriate social media and networking tools for the audience.
Propose two to four techniques for maintaining or improving the brand or public image in relationship with its primary, secondary, and tertiary audiences.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.Part 2Follow the instructions and no plagiarismScenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation. Create a 10- to 15-slide Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation with speaker notes on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing.Address the following in your role as marketing manager:
Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.
Describe each step of the Marketing Research Approach in detail and create a plan of attack to explain how each stage should be implemented.
Define the target market that you are striving to bring into this organization and describe the methods of research that you will use to identify these groups of people.
Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market’s interest.
Explain how differentiation will help position the charitable organization within its defined market.
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