Name: ______________ Class ID:___ Assignment 2 MKTG 581, Fall 2017 Pricing/PPC/Basket Analysis (10 points) Download ‘Assignment 2_Questions.xlsx’ on Canvas Assignment format is important to effectively communicate with readers. Badly formatted assignments will result in points being deducted from the appearance criterion Pricing (Use the sheets of price elasticity through optimal pricing) Using the ‘price elasticity’ sheet, calculate and interpret the price elasticity when the price increases from $100 to $110. Show the calculation procedure. price demand Old 100 500 New 110 350 Using the ‘break-even point’ sheet, calculate the break-even point….
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