TREND FORECASTING IN THE FASHION INDUSTRY AND SOCIAL MEDIA IMPACTS: A DISSERTATION PROPOSAL Trend Forecasting in the Fashion Industry and Social Media Impacts Introduction Social Media is one of the biggest disruptors in 21st century business. Its utility has seen the phenomenon entrenched in virtually all lines of business activity, with the fashion industry pertinent. Apu Gupta, CEO of Curalate, explains the liberation of fashion ideas from the traditional elites in the world’s fashion capitals (Noyes, 2014, p.1). She explains that social media has acted as a key contributor to the design process through forecast of desired…
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