Case studies and reporting the qualitative and quantitative findingsTask Description
A market research company will provide you two cases in week 7: one is with interview data, and another is with survey data. Your tasks with both sets of data are to analyse and draw inferences separately.
Interview data:
Prepare themes and sub-themes from the verbatim quotes.
Define the identified themes with support from at least one relevant literature.
Draw a diagram or concept map to explain how the themes (including its sub-themes) are connected.
Prepare hypotheses based on the diagram or concept map.
Survey data:
Prepare and explain demographic profiles.
Prepare and explain descriptive statistics.
Prepare and explain correlation analyses.
Prepare and explain regression analyses.
Please find below some notes for this task.
The Turnitin matching rate must not exceed 20%.
The total word limit for this assessment task is 4000 words (max.).
As per the policy, a late submission of an assessment task will attract a 5% deduction of available marks for each day after the due date.
If you need to submit an assessment extension request, you can only apply through the unit Moodle site at least 24 hours before the deadline ends.
Please consult your lecturer and tutor to develop this assessment task. The selection and presentation of resources from Google, Wikipedia, Social Media (e.g., Instagram, Facebook, LinkedIn etc.), NetMBA, MarketingTeacher, tutor2u, assessment hire and other third party sources will be assessed negatively.
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